Thursday Feb 13, 2025

How To Generate 700 B2B Leads In One Month with LinkedIn Ads | Tom Casano

LinkedIn Ads are a great way to reach the right people and grow your business, especially for B2B companies. But to see real results, you need more than just ads. You need the right strategy, clear goals, and strong copy that turns clicks into leads. When done right, LinkedIn Ads can help your business stand out and scale fast.

In this episode, Tom Casano shares how he helped a B2B company get 700 leads in just one month with LinkedIn Ads. He explains how to create lead magnets that work, set up campaigns for the best results, and why good website conversion copywriting is key. Tom also talks about how LinkedIn Ads compare to Google and Meta Ads and gives tips on targeting, budgeting, and follow-ups to make your campaigns even better.

Tom Casano is a LinkedIn Ads strategist with over 12 years of experience in B2B lead generation. He’s managed over $50M in ad spend and has a proven system to help businesses get more visibility, leads, and sales. Tom’s focused on finding what works, solving problems, and helping businesses grow with LinkedIn Ads.

Timestamp:

00:00 Intro

00:29 Tom Casano’s Background

00:58 Transition from SEO to LinkedIn Ads

01:36 Google Ads vs. Meta Ads vs. LinkedIn Ads

02:39 First Steps to Getting 700 Leads with LinkedIn Ads

06:24 Creating Effective Lead Magnets

07:13 The Go-to Type of Lead Magnet

08:59 Narrow vs. Broad Campaigns

11:07 Bidding Strategies on LinkedIn

13:09 Direct-to-Consumer Ad Campaigns on LinkedIn

14:25 Product Example to Launch on LinkedIn Ads