Growth Boss
Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords.
Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth.
Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!
Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords.
Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth.
Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!
Episodes

7 hours ago
7 hours ago
28 min
Google traffic is declining. Most business owners can feel it but don't know what to do about it. The businesses that are growing right now have figured out a different game, one where ChatGPT, Claude, and Gemini are sending high-intent visitors directly to their website, and it converts at a completely different level than traditional search ever did.
In this episode, Elston Baretto breaks down exactly how his company generated 80,000 plus visitors from LLMs in 90 days without paid ads. He covers why AEO is replacing SEO as the primary discovery channel, how to get your brand cited by AI models, what Reddit and YouTube actually have to do with it, and the biggest mistakes businesses make when chasing this traffic. Elston also shares the content cadence that works, the tools worth using, and what the 30-60-90 day growth curve actually looks like when you build this the right way.
Elston Baretto is the founder of Tiny Host, a six-year-old platform that makes it easy for anyone to share websites, files, and vibe-coded projects online with a single link. Built for non-technical users, Tiny Host has grown to serve a wide range of creators and businesses who need a fast, simple way to get their work online without the complexity of traditional web hosting.
Timestamps: 00:00 Intro 00:35 Background of Elston Baretto and Tiny Host 02:50 What Are LLMs and Why Do They Matter 04:20 How AEO Is Different From Traditional SEO 06:45 Where the 80,000 Visitors Number Came From 07:59 Where To Start: The Foundation You Need First 10:22 How To Use Reddit the Right Way 12:03 What To Do Differently on YouTube for LLM Traffic 13:37 How People Search With AI vs Traditional Search 15:06 TikTok, Instagram, and Other Social Platforms 16:27 Do Different LLMs Prefer Different Content? 18:01 Where To Focus First for the Biggest Results 19:15 How Much Content To Publish and How Often 20:51 Biggest Mistakes Businesses Make With AEO 22:46 Tools Worth Using for Your Content Strategy 24:39 What To Track at 30, 60, and 90 Days 27:21 Connect with Elston Baretto
Tools Mentioned:Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/ Ahrefs: https://ahrefs.com/ Semrush: https://www.semrush.com/ Originality Checker: https://originality.ai/plagiarism-checker Google Search Console: https://search.google.com/search-console/about
Connect with Elston Baretto 🔗 Tiny Host: https://tinyhost.com Keywords AEO, AI engine optimization, LLM traffic, ChatGPT traffic, Google alternative, AI search, get cited by AI, Reddit SEO, YouTube SEO 2025, generative engine optimization
#aeo #llmtraffic #aiengineoptimization #chatgpttraffic #seo
=============================🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/
Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
7 hours ago
28 min

2 days ago
2 days ago
1 min
Google traffic is declining and most businesses have no backup plan.
Elston Barretto built one and it sent him 80,000 visitors in 90 days.
Elston is the founder of Tiny Host and he has cracked the code on getting traffic from ChatGPT, Claude, Perplexity and other LLMs.
Tomorrow on Growth Boss he breaks down exactly how he did it.
Here is a preview of what is coming:
Why LLM traffic converts better than traditional SEO traffic
The Reddit and YouTube strategy that gets you cited by AI platforms
Why short concise content beats long form articles in the LLM world
The biggest mistake businesses make trying to get AI traffic
How long it actually takes to start seeing results
This works for any business in any niche.
Not just tech companies.
Drop a comment if you want the link the moment it goes live.
#aeomarketing #llmtraffic #chatgptseo #aimarketing #businessgrowth #growthboss
2 days ago
1 min

Aug 12, 2026
Aug 12, 2026
35 min
Most people think building an audience online means showing up on camera every day. But a growing number of creators are building profitable pages without ever showing their face, using AI influencers that post consistently, go viral faster than human accounts, and sell products on autopilot while the creator sleeps. The barrier to entry is lower than most people think and the upside is higher than most people realize.
In this episode, Kemi Frank breaks down how to build an AI influencer from scratch, grow it to thousands of followers, and start generating sales in as little as two weeks. She covers how to choose the right niche and character, which tools to use to generate realistic AI video, how to research viral content and turn it into scripts using Claude, and how to set up a product or affiliate offer that sells itself through a link in bio. Kemi also shares the comment she left on someone else's post that got 10,000 likes overnight and the exact editing and engagement strategies that make an AI page feel human enough to convert.
Kemi Frank is a freelancer, AI video creator, and LinkedIn content strategist who has spent two years helping businesses and founders scale using AI. She runs an AI influencer in the relationship niche that began generating sales in its first two weeks and creates content teaching others how to build and monetize AI characters of their own.
Timestamps: 00:00 Intro 00:36 Background of Kemi Frank 01:05 How She Got into AI Influencers Space 03:33 What an AI Influencer Actually Is 04:53 Why Someone Would Build an AI Influencer Instead of Creating Content Themselves 06:15 Do AI Influencers Go Viral Faster Than Human Accounts? 08:01 The Process of Creating an AI Influencer 11:21 How Kemi Chose Her Niche and Character 12:23 Authenticity vs Value: What Actually Converts 13:35 How To Turn Your Character Into Content Using Claude 16:40 Which Video Generation Tools and Which Platform To Post On 18:25 How Much of The Process Is Actually on Autopilot 19:29 How To Choose What Product or Affiliate Offer To Sell 20:57 Does Expertise Matter or Can Anyone Do This 21:34 Why Most People Get Bad Results With AI Ebooks and How To Fix It 24:24 What Sales Tools and Checkout Platforms To Use 25:09 Are There Any Niches That Do Not Work 26:02 Can You Add an AI Influencer to an Existing Personal Brand Page 27:03 The Difference Between an AI Influencer and an AI Twin 27:32 Biggest Mistakes People Make Getting Started 28:19 How To Find Affiliate Products That Convert 29:13 How Long Does It Take To Start Making Money 31:10 Other Things To Know About Creating an AI Influencer 33:06 How Long It Took Kemi To Start Generating Sales 34:36 Connect with Kemi Frank
Connect with Kemi Frank 🔗 X: https://x.com/iksly2 🔗 Facebook: https://www.facebook.com/profile.php?id=100004975894126# 🔗 Instagram: https://www.instagram.com/kemifrank__/ 🔗 LinkedIn: https://www.linkedin.com/in/ikemesit-frank/
SEO KeywordsAI influencer, AI content creator, AI twin, viral content strategy, digital products, affiliate marketing, Google Flow, Nano Banana, Claude AI, faceless Instagram page
#aiinfluencer #aitwin #facelessmarketing #digitalproducts #affiliatemarketing
=============================
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/
Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
Aug 12, 2026
35 min

Aug 11, 2026
Aug 11, 2026
1 min
Kemi Frank built an AI influencer from scratch.
No personal brand. No camera. No face reveal.
Just a fictional character that sells on autopilot every single day.
Tomorrow on Growth Boss she breaks down exactly how she did it.
Here is a preview of what is coming:→ The exact tools she uses to create a viral AI character from scratch→ Why AI influencers go viral faster than real people→ How to pick the right niche and product before you build anything→ The editing mistake that makes AI content look fake immediately→ How she started making money in her first two weeks
#aiinfluencer #contentcreation #digitalproducts #affiliatemarketing #businessgrowth #growthboss
=============================🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
Aug 11, 2026
1 min

Jul 22, 2026
Jul 22, 2026
33 min
Most local businesses are invisible on Google Maps and AI search without knowing why. They have the right services, happy customers, and years of experience, but their competitors keep showing up first. The difference almost always comes down to a handful of signals that most business owners have never heard of and a review system that runs consistently whether anyone is thinking about it or not.
In this episode, Yash Singh breaks down exactly how he generates 23 plus leads per week for HVAC and home service companies using Google Business Profile and AI search. He covers how AI platforms like ChatGPT and Claude decide which businesses to recommend, why listicles and citations are the new link building, the exact GBP optimization checklist that moved one client from position 13 to position 9 in 12 hours, and why the frequency of your reviews matters more than the total number you have. Yash also shares the simple business card trick that gets more five star reviews than any automated email system ever will.
Yash Singh is the founder of TradeOps Consulting, where he helps HVAC and home service companies generate a steady flow of quality leads through Google Business Profile and AI search optimization. He has helped more than 150 businesses improve their visibility on Google and AI platforms and focuses exclusively on home services after years of working across multiple industries.
Timestamps:00:00 Intro00:25 Background of Yash Singh00:58 How To Get 23 Leads with AI04:38 How Listicles Help You Rank in ChatGPT and Claude07:49 What Parasite SEO Is and How To Use It11:56 Other Tactics To Rank AI17:54 Google Business Profile Ranking Factors Explained18:56 How To Use Keywords in Your Business Name Without Getting Suspended21:51 How To Choose the Right GBP Categories22:18 Services, Descriptions, Products and On Page GBP Optimization23:10 Why Review Frequency Beats Review Volume24:10 How On Page Website Signals Affect GBP Rankings25:50 Why Your Review System Is Worth Millions28:51 Citations, Social Signals, and Omnipresence30:40 How To Break Into the Top Two in a Major City33:06 Connect with Yash Singh
Mentioned Resources:The News Guy https://thenewsguy.com/ Vefogix: https://www.vefogix.com/
Connect with Yash Singh 🔗 YouTube: https://www.youtube.com/@seowithyash/ 🔗 Facebook: https://www.facebook.com/Yashsinghblogger/ 🔗 Website: https://hvac10x.com/
SEO KeywordsGoogle Business Profile optimization, local SEO, AI search rankings, GBP ranking factors, listicle SEO, parasite SEO, HVAC lead generation, Google Maps ranking, review generation, ChatGPT local SEO
#localseo #googlebusinessprofile #googlemap #aIsearch #leadgeneration
=============================
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/
Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
Jul 22, 2026
33 min

Jul 21, 2026
Jul 21, 2026
1 min
23 leads a week without a single ad.Tomorrow on Growth Boss we show you how.
Yash Singh has helped over 150 businesses get found on Google and AI platforms like ChatGPT and Claude.
And in this episode he breaks down the exact system behind it.
Here is a preview of what is coming:
→ Why AI platforms rank some businesses over others
→ The listicle strategy that gets you mentioned across every major AI platform
→ The Google Business Profile mistakes that are costing you leads every month
→ How one simple website change moved a business from position 13 to position 9 in 12 hours
And this is not just for HVAC companies.
95% of what Yash shares works for any local business in any industry.
Drop a comment if you want the link the moment it goes live.
#localseo #googlebusinessprofile #googlemap #aIsearch #leadgeneration #growthboss
=============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
Jul 21, 2026
1 min

Jul 8, 2026
Jul 8, 2026
46 min
Most business owners think hiring more people is the only way to grow their marketing. They build teams, hire agencies, and watch budgets disappear without knowing if any of it is actually driving revenue. The businesses pulling ahead right now are doing something different. They are replacing entire marketing functions with AI agents that run continuously, test constantly, and optimize toward the only thing that actually matters: customers.
In this episode, Cody Schneider breaks down how he builds AI agents that do the work of four marketing hires. He covers what an agent actually is and why most people are thinking about it wrong, the four marketing roles being replaced right now, how one agent took a client's cost per lead from $17 to $1.70 in three weeks, and why the human in the loop is still the most important part of the whole system. Cody also shares the exact stack he uses to deploy agents in five business days, why most AI marketing tools are just slop generators without the right data pipeline, and the one thing every business owner can do today to start without touching a single line of code.
Cody Schneider has spent six years in early stage B2B startups and has been building AI marketing products since October 2022, before ChatGPT launched. He is the co-founder of Graphed, a company that deploys marketing agents for businesses across Facebook ads, Google ads, SEO, cold outbound, and more, and runs a free live class at GTMengineeringcourse.com where he teaches founders how to build agents themselves.
Timestamps: 00:00 Intro 00:32 Background of Cody Schneider 01:39 How He Got Into the AI Agent World 04:35 What Is an AI Agent and How Does It Differ From ChatGPT 08:57 The Four Marketing Roles AI Agents Replace 11:03 Where a Business Owner Should Start 13:31 What Platform Are Agents Actually Built In 17:55 What Tool Should Someone New Start With 22:33 Do You Need a Separate Computer To Run an Agent? 24:22 Where To Learn How To Build Agents for Free 26:42 What Makes Someone Come to Graphed vs Do It Themselves 29:35 How Long Does It Take To Get an Agent Live 31:32 How 10 Agents Get Deployed in 90 Days 35:21 What Types of Businesses Are Not a Good Fit for Agents 36:54 Does a Human Ever Need To Be In the Loop 39:56 The One Thing To Do Today To Get Started 43:19 What Is Coming With the Future of AI Agents 45:53 Connect with Cody Schneider
Connect with Cody Schneider 🔗 Website: https://graphed.com 🔗 Free Course: https://gtmengineeringcourse.com 🔗 X: https://x.com/codyschneider 🔗 Email: cody@graphed.com
KeywordsAI marketing agents, Facebook ads automation, Google ads agent, AI employees, cold outbound AI, Hermes agent, Claude Code, marketing automation, AI agent workflows, B2B marketing AI
#aiagents #marketingautomation #facebookads #googleads #aimarketing
=============================🔔 Do you want to learn more about different growth marketing strategies?Increase Your Reach. Convert More. Grow Faster.Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
Jul 8, 2026
46 min

Jul 7, 2026
Jul 7, 2026
1 min
He let go of four marketing hires. Not one of them was replaced by a person.
Cody Schneider has been building AI marketing products since October 2022.
Before ChatGPT even launched.
And he says most businesses are still thinking about growth the wrong way.
Tomorrow on Growth Boss he breaks down exactly how.
→ The four marketing roles being replaced right now.→ The exact stack he uses to deploy agents in five business days.→ Why most AI marketing tools are just slop generators without the right data pipeline.→ And the one thing every business owner can do today to start without touching a single line of code.
Drop a comment if you want the link the moment it goes live.
#aiagents #marketingautomation #facebookads #googleads #aimarketing #growthboss
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
Jul 7, 2026
1 min

Jun 24, 2026
Jun 24, 2026
32 min
Most agency owners know AI is important, but many get stuck trying to figure out where to start. They hear about AI agents, workflows, automation, and custom setups, then end up overwhelmed by all the possibilities. The businesses seeing the biggest gains are not replacing people with AI. They are using AI to eliminate repetitive work, empower their teams, and create systems that scale without sacrificing the human touch.
In this episode, Jace Kovacevich breaks down how he is transforming a traditional marketing agency into an AI-powered ecosystem. He explains how AI agents can function like digital employees, the best place to start when implementing AI in your business, why context and training data matter more than prompts, and how to use AI to analyze customer conversations, improve marketing performance, and generate better content ideas. Jace also shares his vision for the future of work, where professionals manage teams of specialized AI agents that collaborate together to execute projects, solve problems, and drive business growth.
Jace Kovacevich is the founder of Dine Line and Dishio, where he helps restaurants acquire and retain more customers through a combination of marketing services and technology. With more than a decade of experience in customer acquisition, he is now focused on building AI-powered systems that help businesses scale faster while keeping humans at the center of the process.
Timestamps:00:00 Intro00:33 Jace Kovacevich Background01:05 From Traditional Agency to AI-Powered Ecosystem03:09 The First Step to Implementing AI in Your Business04:31 How to Think About AI Like Hiring an Employee05:35 Building Your First AI Agent06:34 Web-Based AI vs Local Hardware AI09:28 How Beginners Should Start Learning AI11:18 High-Impact AI Use Cases for Marketing12:31 What AI Tools to Use to Analyze Sales Calls and Customer Feedback14:14 AI, Social Media, and Human Content16:10 Using AI for Content Research and Ideation18:16 The Process of Building an AI-Powered Business21:00 The Importance of Context and Training Data for AI Agents23:52 Biggest Challenges with AI Adoption25:24 Lessons Learned After Building AI Systems26:23 Inside Jace's AI Agent Ecosystem27:27 The Future of Managing Teams of AI Agents29:01 How Long It Took to Build the System29:46 Advice for Business Owners Getting Started31:18 How to Connect with Jace Kovacevich
Connect with Jace Kovacevich 🔗 Instagram: https://www.instagram.com/jacekovacevich/ 🔗 LinkedIn: https://www.linkedin.com/in/jacekovacevich/ 🔗 Facebook: https://www.facebook.com/jacekov/ 🔗 Dine Line: https://dineline.co/ 🔗 Dishio: https://get.dish.io/
Keywords:AI agents, AI-powered ecosystem, business automation, AI workflows, agency automation, Claude AI, ChatGPT, AI for marketing, AI employees, customer acquisition, AI content creation, AI systems, workflow automation, AI strategy, agency growth
#aiagents #businessautomation #aiworkflows #agencygrowth #artificialintelligence
=============================
🔔 Do you want to learn more about different growth marketing strategies?Increase Your Reach. Convert More. Grow Faster.Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
Jun 24, 2026
32 min

Jun 23, 2026
Jun 23, 2026
1 min
He was on a plane.His agents were back home working.
Jace Kovacevich has spent over a decade helping restaurants acquire and retain customers.
Now he is building something most agency owners have never considered.
A full AI powered ecosystem where specialized agents handle research, emails, ads, finance, content, and development.
And they collaborate with each other the same way a real team would.
Tomorrow on Growth Boss he breaks down exactly how.→ Where to start when everything feels overwhelming.→ Why context and training data matter more than prompts.→ How he uses AI to analyze sales calls and generate better marketing ideas.→ And his vision for the future where professionals show up to work with their own team of agents.
Drop a comment if you want the link the moment it goes live.
#aiagents #businessautomation #aiworkflows #agencygrowth #growthboss
=============================🔔 Do you want to learn more about different growth marketing strategies?Increase Your Reach. Convert More. Grow Faster.Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
Jun 23, 2026
1 min








