Thursday Apr 17, 2025

How To Get Billions of Views On Social Media | Logan Forsyth

Going viral isn’t just luck—it’s a repeatable system. Brands that win on social media know how to engineer attention and turn it into growth.

In this episode, Logan Forsyth breaks down how his team helped clients generate over 5 billion organic views and 24 million followers. He shares how to structure your content for virality, build influencer networks that drive real results, and set the right expectations for ROI. Logan also dives into the Sub-Accounts strategy, how to price influencer deals, and why many campaigns fail to convert—even with millions of views.

Logan Forsyth is the founder of Media Scaling, an agency known for helping brands dominate their niche through smart social growth strategies. From personal brands to consumer companies, Logan’s team uses data, systems, and creative execution to turn attention into conversions and scale what works.

Timestamp:

00:00 Intro

00:25 Introduction of Logan Forsyth

01:07 Starting Point for Growing on Social Media

03:51 First Process with New Clients

10:33 Setting Client Expectations to Maximize Success

13:41 Core Principles of Going Viral

16:39 How to Build an Army of Influencers (Plus Case Study Success)

22:03 How to Determine the Right Price to Pay Influencers

24:20 The Problem: Lots of Views but No Results from Influencers

24:55 Average Conversion Rates and Click-Through Rates of Campaigns with Whop

26:33 A Good Starting Budget to Get Results