How To Scale with Top-of-funnel Campaigns via Google Shopping and YouTube Ads | Kris Beltins

Scaling your eCommerce business requires more than just great products. It’s about getting the right customers at the right time. Smart top-of-funnel campaigns on Google Shopping and YouTube Ads can drive serious growth by bringing in new customers before they’re even searching for your brand. But without the right strategy, you’ll end up wasting ad spend with little return.

In this episode, Kris Beltins breaks down the key strategies for launching and scaling top-of-funnel campaigns that drive real conversions. He shares insights on product feed optimization, keyword targeting, and how to maximize ROAS with non-branded Google Shopping and YouTube Ads. Kris also covers Performance Max campaigns and budget for the ads.

Kris Beltins is a paid media expert who has managed over $20M in ad spend, generating more than $200M in revenue for DTC brands. He created the “50/30/20 Google Ads Framework,” which helps brands scale by separating branded and non-branded campaigns and testing new approaches. His data-driven strategies are designed to unlock real growth and take eCommerce brands to the next level.

Timestamp:

00:00 Intro

00:27 Kris Beltins’ Background

01:25 Top-of-Funnel Experience

03:22 Fundamentals of Starting a Campaign

04:33 Must-Haves for Great Results

05:29 Google Ads Basics

06:24 Product Feed Optimization in Google Ads

07:23 The Impact of Feed Optimization

08:24 Tips for Optimizing Google Shopping Campaigns

11:07 Using Lifestyle Images for eCommerce Brands

11:57 Setting Up the Campaign

13:12 How to Create a Successful PMax Campaign

16:16 Next Steps After Setup

18:00 Keyword Targeting Strategies

19:52 ROAS from Top-of-Funnel Campaigns

20:57 Leveraging Lifetime Value for Scaling

22:04 Should You Bid on Competitors?

23:14 Other Strategies for Successful Campaigns

24:46 Time Spent on an Average Campaign

26:58 What’s Working Now on YouTube Ads for D2C Brands

28:23 ROAS: YouTube vs. Meta

29:21 Best Starting Budget for YouTube Ads

30:12 Repurposing Meta Ads for YouTube Ads

30:59 YouTube Ads Profitability Breakdown

31:38 Other Secrets to Succeeding with YouTube Ads

32:05 Insights from the Top 1% of Successful Clients

33:23 Connect with Kris Beltins

 

Connect with Kris Beltins to learn more about Google Shopping Ads and YouTube Ads

🔗 LinkedIn: https://www.linkedin.com/in/ecomkristaps/ 

 

#paidads #googleads #youtubeads #googleshoppingads #paidadvertising

 

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