How User-Focused Design Increased Customer Retention by 70% | Goodness Adebayo

Designing for users means putting their needs, behaviors, and goals at the center of every decision you make. It’s not just about clean layouts or trendy visuals; it’s about creating experiences that feel intuitive, useful, and built for real people. When you design with empathy and clarity, you create stronger connections, build trust, and increase retention. In today’s digital world, user-focused design is no longer optional. It’s the foundation for lasting success.

In this episode, Goodness Adebayo shares how one of her campaigns led to a 70% increase in customer retention by focusing on data, user behavior, and thoughtful personalization. She walks through her design process, from data collection to image selection, and highlights the common traits she sees in the top 1% of successful client projects. Whether you're working on a full website revamp or just want to improve conversion rates, this conversation has practical takeaways you can use right away.

Goodness Adebayo is a UX Designer and founder of “Mentorship with Goodness,” where she helps aspiring designers build standout portfolios and launch their careers. She’s worked with global clients, spoken at events like Google IO, and is known for creating digital experiences that balance user needs with business goals.

Timestamp:
00:00 Intro
00:27 Goodness Adebayo’s Background
00:49 Starting Point for a New Campaign
01:40 Case Study: Boosting Customer Retention by 70%
04:29 How to Personalize the Customer Experience
05:20 Data Collection Before the Design Process
06:10 Key Data Points for Creating a Better Website Experience
07:36 Choosing the Right Images for Your Website
08:43 What the Top 1% of Clients Had in Common
09:34 Connect with Goodness Adebayo

Connect with Goodness Adebayo to learn more about UI/UX
🔗 LinkedIn: https://www.linkedin.com/in/adebayo-goodness-oyindamola/  
🔗 YouTube: https://www.youtube.com/@goodnessoyidamola/videos  
🔗 Instagram: https://www.instagram.com/goodnessoyindamola_/  
🔗 Portfolio: https://goodnessadebayo.framer.website/  

#userdesign #ux #landingpagedesign #ui #uxui

=============================

🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    

Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

• Likes
• Download
• Share