Thursday Mar 13, 2025

In-House vs. Agency Link Building: Which One Is Better For Businesses? | Alex Gopshtein

A solid SEO and link-building strategy helps your site rank higher, build trust, and bring in more business. But should you build links with an in-house team or hire an agency? Making the right choice can save you time, money, and effort.

In this episode, Alex Gopshtein breaks down the differences between in-house and agency link building. He shares what businesses should consider before deciding, plus tips for hiring the right team. Alex also talks about anchor text, link velocity, and the latest SEO trends to help you get better results from your website.

Alex Gopshtein is the co-founder of Pitchbox, a link-building and digital PR platform trusted by marketers worldwide. With a background in software development, he focuses on helping businesses scale their outreach and improve their SEO. Alex is known for building smart, efficient tools that make link building easier and more effective.

Timestamp:

00:00 Intro

00:29 Alex Gopshtein’s Background

01:27 How to Decide Between In-House and Agency Link Building

11:58 Keys to Success for In-House Link Building

16:04 Offering Company Shares for In-House Link Builders

21:25 Keys to Hiring the Right Link Building Agency

26:21 Anchor Text Strategy

29:56 Link Velocity Strategy

33:46 How SearchGPT Impacts SEO

39:21 SEO and Link Building Trends in 2025

49:34 Connect with Alex Gopshtein