Thursday Feb 20, 2025

Why Copywriting Is Only 10% Writing | Defne Gencler

Great website copywriting isn’t just about writing well. It’s about understanding your audience, setting clear goals, and building a strategy that makes people take action. The best copy doesn’t just share information; it gets results.

In this episode, Defne Gencler talks about why writing is only 10% of copywriting and what makes up the other 90%. She shares how to create strong value propositions, set the right goals, and adjust your strategy based on your audience. Whether you’re writing a homepage or starting from scratch, Defne gives tips you can use right away to improve your copy.

Defne Gencler is an experienced copywriter who helps businesses grow through great content. She’s worked with all kinds of companies, from tech startups to non-profits, and achieved big results like tripling event signups and increasing conversions by 70%. Her clients love her clear, no-nonsense approach and her ability to deliver work that actually works.

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00:00 Intro

00:30 Defne Gencler’s Background

01:12 Keys to Success: Shifting From Corporate to Starting Your Own Agency

02:44 Why Copywriting Is Only 10% Writing

03:34 What Is Strategy in Copywriting

04:23 Good vs. Bad Goals in Copywriting

05:14 Examples of Good Goals in Website Copy

09:58 Good vs. Bad Value Proposition

10:57 Unique Value Proposition as a Copywriter

12:59 Creating Video Content to Get Leads

14:15 How to Identify Your Ideal Client