Growth Boss

Why Your Next 1000 Users Are On AI Search | Apoorv Sharma

AI and LLMs are changing the way search engines work, and the next 1,000 users you need to reach are already using these tools. Are you ready?
In this episode, Apoorv Sharma breaks down how to rank in the world of AI and LLM SEO. He talks about what you need to do to improve your rankings, how to optimize content, and even how to use tools like Wikipedia and listicles to help you rank higher. Apoorv also explains why Search Experience Optimization is important and how to use it to your advantage.
Apoorv Sharma is the founder of Derivate X, where he helps SaaS companies boost their SEO and grow their revenue. He’s helped businesses grow from $5M to $50M in annual revenue by focusing on smart SEO strategies and content that converts.
Timestamp:00:00 Intro00:26 Background of Apoorv Sharma01:17 Overview of AI and LLM SEO03:23 Keys to Success in Ranking in AI and LLMs07:56 Framework for Ranking in AI and LLMs16:02 New Link Building Strategies18:28 How to Improve Content for Ranking in AI and LLMs22:38 Ranking in AI and LLMs with the Help of Wikipedia and Listicles26:00 Can You Rank the Same Across Different LLMs?28:12 Hiring an SEO for Everything vs. Hiring SEO for One Category30:04 What is Search Experience Optimization?33:03 Key Insights to Leverage AI and LLM SEO36:32 Connect with Apoorv Sharma
Connect with Apoorv Sharma to learn more about LLM and AI SEO🔗X: https://x.com/apoorvshrm 🔗LinkedIn: https://www.linkedin.com/in/apoorvshrm  🔗 YouTube: https://www.youtube.com/@apoorvshrm  
#llmseo #aiseo #chatgptseo #saasseo #seo =============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

Why Your Next 1000 Users Are On AI Search | Growth Boss EP 34 Teaser

AI is changing how we search, and your next 1,000 users are already using AI and LLMs. Are you ready to rank in this new world?
In EP 34 of Growth Boss, Apoorv Sharma shares how to rank in AI and LLM SEO, why Search Experience Optimization is key, and how to leverage tools like Wikipedia and listicles for better rankings.
Don’t miss the full episode dropping Thursday!
#llmseo #aiseo #chatgptseo #saasseo #seo #businesspodcast #marketingpodcast
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster.
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/ Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How to Increase Your Revenue by 43% Within 60 Days Using Human First Email Marketing | Bridget Poston

Increasing your revenue through email marketing isn’t about sending more emails—it’s about sending the right ones. A strong email strategy focuses on building trust, personalizing content, and understanding what your audience actually wants. When done right, email marketing becomes one of the most powerful tools for driving consistent growth.
In this episode, Bridget Poston shares how e-commerce brands can increase revenue by 43% in just 60 days using Human First email marketing. She breaks down the key elements of high-converting email copy, how to segment audiences effectively, and the right balance between promotional and value-driven content. Bridget also reveals the biggest mistakes brands make in email marketing and the high-leverage activities that drive the best results.
Bridget Poston helps e-commerce brands and coaches get hidden revenue from their email lists with her Human First Sales Strategy. Her approach focuses on personalization, trust-building, and using zero-party data to craft emails that truly resonate. Through her Email Pulse Check and strategic game plans, she helps businesses optimize their email marketing for long-term growth and stronger customer relationships.
Timestamp:
00:00 Intro
00:34 Bridget Poston’s Background
03:13 First Steps in Human-First Email Marketing
07:08 Strategy for Targeting Different Audiences
09:47 What Human-First Copy Really Means
12:30 Understanding Community-Building Content
15:52 High-Leverage Activities in Email Marketing
18:16 The Right Number of Emails to Send
20:33 How Many Promotions to Send Per Month
22:49 Common Email Marketing Mistakes E-Commerce Brands Make
24:16 Key Traits of the Most Successful Clients
26:21 Other Factors for a Successful Email Marketing Campaign
27:45 Connect with Bridget Poston
Mentioned Tools
09:29 Klaviyo https://www.klaviyo.com/ 
Connect with Bridget Poston to learn more about Email Marketing
🔗 LinkedIn: https://www.linkedin.com/in/bridgetposton/ 
🔗 Instagram: https://www.instagram.com/bridgetcposton/ 
🔗 Website: https://beelinecopy.com/ 
#emailmarketing #emailmarketingstrategy #emailmarketingtips #humanfirstmarketing #humanfirstcopy
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🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How to Increase Your Revenue by 43% Within 60 Days | Growth Boss EP 33 Teaser

Most brands think more emails = more revenue. But that’s not the full story.
If your emails aren’t personal, trustworthy, or rooted in what your audience actually wants, you’re leaving money on the table.
In EP 33 of Growth Boss, Bridget Poston shares how e-commerce brands can grow revenue by 43% in just 60 days with Human First email marketing. She covers what Human First copy really means, how to send the right number of emails, and the high-leverage activities that actually move the needle.
The full episode drops Thursday. Don’t miss it.
#emailmarketing #emailstrategy #ecommercemarketing #humanfirstmarketing #businesspodcast #marketingpodcast #sarasotapodcast #floridapodcast

How To Get Billions of Views On Social Media | Logan Forsyth

Going viral isn’t just luck—it’s a repeatable system. Brands that win on social media know how to engineer attention and turn it into growth.
In this episode, Logan Forsyth breaks down how his team helped clients generate over 5 billion organic views and 24 million followers. He shares how to structure your content for virality, build influencer networks that drive real results, and set the right expectations for ROI. Logan also dives into the Sub-Accounts strategy, how to price influencer deals, and why many campaigns fail to convert—even with millions of views.
Logan Forsyth is the founder of Media Scaling, an agency known for helping brands dominate their niche through smart social growth strategies. From personal brands to consumer companies, Logan’s team uses data, systems, and creative execution to turn attention into conversions and scale what works.
 
Timestamp:
00:00 Intro
00:25 Introduction of Logan Forsyth
01:07 Starting Point for Growing on Social Media
03:51 First Process with New Clients
10:33 Setting Client Expectations to Maximize Success
13:41 Core Principles of Going Viral
16:39 How to Build an Army of Influencers (Plus Case Study Success)
22:03 How to Determine the Right Price to Pay Influencers
24:20 The Problem: Lots of Views but No Results from Influencers
24:55 Average Conversion Rates and Click-Through Rates of Campaigns with Whop
26:33 A Good Starting Budget to Get Results
27:29 Bonuses and Incentives for Affiliate Influencers
28:32 Process for Managing Sub-accounts
34:30 Do Sub-accounts Help the Main Account Grow?
38:00 Naming Conventions for Sub-accounts
38:34 Secrets to Warming Up New Social Media Accounts
39:27 Is International Content Part of the Strategy?
40:47 Books and Resources to Build a Successful Brand
43:49 What the Top 1% of Clients Did to Become Successful
46:55 Connect with Logan Forsyth
Mentioned Tool:
15:15 Viewstats - https://www.viewstats.com/ 
17:01 Whop.com - https://whop.com/ 
 
Connect with Logan Forsyth to learn more about Social Media
🔗 LinkedIn: https://www.linkedin.com/in/loganforsyth/ 
🔗 X: https://x.com/loganforsyth  
🔗 YouTube: https://www.youtube.com/@loganforsyth 
🔗 Instagram: https://www.instagram.com/loganforsyth/ 
🔗 Newsletter: https://scalingedgenews.com/ 
🔗 Website: https://mediascaling.com/ 
 
#socialmedia #shortformvideos #socialmedia #socialmediamarketing #viralgrowth
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🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    
 
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How To Get Billions of Views On Social Media | Growth Boss EP 32 Teaser

Going viral isn’t luck—it’s a strategy.
If your brand’s content isn’t converting, or you're tired of chasing views that don’t lead to growth, this episode is for you. Logan Forsyth shares how his team helped clients generate billions of views and millions of followers using systems that actually scale. From sub-accounts to influencer pricing and viral structures, he breaks down what separates brands that just post from those that dominate.
The new episode drops on Thursday. Don't miss it!
#socialmedia #shortformvideos #socialmediamarketing #viralgrowth #growthstrategy #influencermarketing #businesspodcast #marketingpodcast #sarasotapodcast #floridapodcast
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/ 
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How to 3x Conversions from your B2B Blog in 90 days | Bill Gaule

Getting more conversions from your B2B blog isn’t just about driving traffic—it’s about attracting the right audience, creating content that speaks to their needs, and optimizing every step of the journey.
A well-structured content strategy can turn your blog into a consistent source of leads and revenue. In this episode, Bill Gaule shares how to 3x conversions from your B2B blog in just 90 days. He walks through how to define your ideal customer profile (ICP), prioritize high-value keywords, and structure content that actually converts. Bill also dives into link-building strategies that drive authority, how to update existing content for better performance, and the key traits of brands that consistently win with content marketing.
Bill Gaule is an SEO and content marketing expert from Waterford, Ireland, with over 8 years of experience helping B2B and SaaS companies scale through tailored strategies. As the co-founder and SEO director of SERPsculpt, Bill has worked with over 100 clients, focusing on creating high-quality content that drives consistent leads and real business results.
Timestamp:
00:00 Intro
00:27 Bill Gaule’s Background
00:53 How to Prepare Before Starting a Campaign
02:28 What Is ICP (Ideal Customer Profile) and Why It Matters
04:11 How ICP Shapes Your Content Marketing Strategy
05:49 Traditional Keyword Research vs. Modern Approaches
08:26 Keyword Research When You Have No Competitors
10:32 How to Prioritize the Best Topics and Keywords
12:59 Using Intuition to Select High-Impact Keywords
14:26 Middle vs. Bottom-Funnel Keywords: What to Focus On
18:22 Writing Process After Keyword Research: What Works
21:44 How to Decide What Content to Include
24:26 Content Editing and Review Process for Better Results
25:49 The Best Tools for Editing and Reviewing Content
26:16 What to Do After Publishing for Maximum Impact
28:03 Link Building: How to Get the Right Backlinks
29:52 How Often Should You Update Your Articles?
31:24 What Top-Performing Clients Have in Common
32:55 Final Takeaways and Key Lessons
34:05 Connect with Bill Gaule Mentioned Tools
19:31 Microsoft Clarity - https://clarity.microsoft.com/
25:55 Grammarly - https://app.grammarly.com/
Connect with Bill Gaule to learn more about SEO
🔗 LinkedIn: https://www.linkedin.com/in/billgaule/
🔗 Website: https://serpsculpt.com/
#seo #b2bseo #seostrategy #seoconversions #contentstrategy =============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How to 3x Conversions from your B2B Blog in 90 days | Growth Boss EP 31 Teaser

Most B2B blogs don’t have a traffic problem—they have a conversion problem.
If your blog isn’t turning readers into leads, it’s time to rethink your strategy.
In EP 31 of Growth Boss, Bill Gaule shares how to 3x conversions from your B2B blog in just 90 days. He covers how to define your ICP, find keywords that actually drive revenue, and structure content to convert—not just rank. Plus, he shares how his top clients use link building, content updates, and editing systems to win consistently.
The new episode drops this Thursday. You don’t want to miss it.
#seo #b2bseo #seostrategy #seoconversions #contentstrategy #growthboss #businesspodcast #seopodcast #marketingpodcast #sarasotapodcast #floridapodcast
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Stay connected.🔗  Instagram: https://www.instagram.com/iamgerrid 🔗  LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/  

How Website Redesign Insurance Saved Four Years of Conversion Optimization | Brian Massey

A website redesign can make or break your business. Without the right strategy, you could lose years of conversion optimization progress overnight. That’s where redesign insurance comes in—protecting your data, insights, and hard-earned improvements from getting wiped out in the process.
 
In this episode, Brian Massey shares how website redesign insurance saved four years of conversion optimization. He breaks down what redesign insurance is, how to keep data-driven improvements intact, and what every business should know before making big site changes. Brian also covers key insights on A/B testing, heatmaps, and the differences between real data and opinions when optimizing for conversions.
 
Brian Massey is the founder of Conversion Sciences LLC and author of Your Customer Creation Equation. With over a decade of experience helping businesses improve online performance, Brian has worked with hundreds of companies to turn traffic into customers. He’s a sought-after speaker at major conferences like IBM, Inbound, and Content Marketing World, and his insights have been featured in top publications like Search Engine Land and Marketing Land.
 
Timestamp:
00:00 Intro
00:26 Brian Massey’s Background
01:03 Defining Redesign Insurance
03:58 Example of Redesign Insurance
07:25 Key Advice Before a Redesign
11:26 Minimum Traffic Needed for Effective A/B Testing
12:23 Data Points to Consider in a Heatmap Report
15:10 Initial Requirements to Maximize A/B Tests
16:48 What the Best Clients Have in Common
18:03 Data vs. Opinion: Finding Real Insights
19:57 Final Lessons Before a Redesign
22:11 Connect with Brian Massey
 
Connect with Brian Massey to learn more about Conversion Optimization
🔗 LinkedIn: https://www.linkedin.com/in/bmassey/ 
🔗 Website: https://conversionsciences.com/ 
 
#conversionoptimization #conversionrateoptimization #redesigninsurance #conversions #cro
 
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🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    
 
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How Website Redesign Insurance Saved 4 Years of Conversion Optimization | Growth Boss EP 30 Teaser

A website redesign can make or break your conversion rate optimization efforts. Without the right plan, you could lose years of conversion optimization progress overnight.
In EP 30 of Growth Boss, Brian Massey shares how redesign insurance saved four years of conversion wins. He breaks down how to protect your data, avoid costly redesign mistakes, and ensure every change is backed by real insights—not just opinions. Plus, he dives into A/B testing, heatmaps, and the biggest pitfalls in website optimization.
The new episode drops on Thursday. Stay tuned!
#conversionoptimization #conversionrateoptimization #redesigninsurance #conversions #cro