Growth Boss

Why Copywriting Is Only 10% Writing | Growth Boss EP 24 Teaser

90% of copywriting is strategy. Writing is only 10%.
If your website isn’t converting, you’re probably focused on the wrong part.
In EP 24 of Growth Boss, Defne Gencler breaks down what really makes website copy convert. She shares how to craft strong value propositions, set goals that actually lead to sales, and avoid common mistakes businesses make when writing their homepage. 
If you want your website to drive more leads and customers, this episode is for you.
This episode drops on Thursday. Don't miss it!
#copywritingprocess #copywritingtips #copywritingstrategy #websitecopywriting #copywriting
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Stay connected.🔗  Instagram: https://www.instagram.com/iamgerrid🔗  LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/ 
 

How To Generate 700 B2B Leads In One Month with LinkedIn Ads | Tom Casano

LinkedIn Ads are a great way to reach the right people and grow your business, especially for B2B companies. But to see real results, you need more than just ads. You need the right strategy, clear goals, and strong copy that turns clicks into leads. When done right, LinkedIn Ads can help your business stand out and scale fast.
In this episode, Tom Casano shares how he helped a B2B company get 700 leads in just one month with LinkedIn Ads. He explains how to create lead magnets that work, set up campaigns for the best results, and why good website conversion copywriting is key. Tom also talks about how LinkedIn Ads compare to Google and Meta Ads and gives tips on targeting, budgeting, and follow-ups to make your campaigns even better.
Tom Casano is a LinkedIn Ads strategist with over 12 years of experience in B2B lead generation. He’s managed over $50M in ad spend and has a proven system to help businesses get more visibility, leads, and sales. Tom’s focused on finding what works, solving problems, and helping businesses grow with LinkedIn Ads.
Timestamp:
00:00 Intro
00:29 Tom Casano’s Background
00:58 Transition from SEO to LinkedIn Ads
01:36 Google Ads vs. Meta Ads vs. LinkedIn Ads
02:39 First Steps to Getting 700 Leads with LinkedIn Ads
06:24 Creating Effective Lead Magnets
07:13 The Go-to Type of Lead Magnet
08:59 Narrow vs. Broad Campaigns
11:07 Bidding Strategies on LinkedIn
13:09 Direct-to-Consumer Ad Campaigns on LinkedIn
14:25 Product Example to Launch on LinkedIn Ads
15:56 Average Cost per Lead and Acquisition with LinkedIn Ads
18:19 Success of LinkedIn Ads Compared to Other Platforms
19:35 Key Components of a Successful LinkedIn Ad Campaign
22:37 How Many Ads to Run on LinkedIn
24:29 The Most Effective Follow-Up Tactics
26:26 Insights from the Top 1% of LinkedIn Ad Clients
29:16 Final Suggestions and Hacks for LinkedIn Ads
29:58 Connect with Tom Casano
 
Connect with Tom Casano to learn more about LinkedIn Ads
🔗 LinkedIn: https://www.linkedin.com/in/tomcasano/ 
🔗 Website: https://www.tomcasano.com/  
 
#linkedinads #linkedinadvertising #linkedinadsguide #linkeedinmarketing #leadgeneration
 
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🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@iamgerrid/    
 
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/

How To Generate 700 B2B Leads In One Month with LinkedIn Ads | Growth Boss EP 23 Teaser

Want to generate 700 B2B leads in just one month?
Running LinkedIn Ads isn’t just about setting up campaigns and hoping for the best. It’s about having the right strategy, clear goals, and conversion-focused copy that turns clicks into real leads.
In EP 23 of Growth Boss, Tom Casano shares how he helped a B2B company get 700 leads in 30 days with LinkedIn Ads. He breaks down the best lead magnets, targeting strategies, bidding tactics, and follow-up methods to maximize results. Plus, he explains how LinkedIn Ads stack up against Google and Meta Ads for B2B marketing.
This episode drops on Thursday. Don’t miss it!
#linkedinads #linkedinadvertising #linkedinadsguide #linkeedinmarketing #leadgeneration

How to Build A Website That Converts In Just 4 Weeks | Annie Maguire

Building a website that drives real results starts with understanding your audience, setting clear goals, and creating copy that resonates. Conversion-focused websites don’t just look good they guide visitors to take meaningful action, whether that’s signing up, filling out a form, or making a purchase.
In this episode, Annie Maguire walks through her proven process for improving website conversion rates in just 4 weeks. She shares how to ask the right questions, craft standout headlines, and use creative incentives to gather better customer insights. Annie also discusses her favorite website copy structure, how to differentiate your brand in SEO, and why guarantees can make or break your website copy.
Annie Maguire is a conversion copywriter specializing in persuasive website copy that generates leads and sales. With a background working with major brands like Samsung, Visa, and HBO, Annie combines deep customer research with clear, actionable copywriting. She’s passionate about helping small and mid-sized businesses create websites that work as hard as they do.
Timestamp:
00:00 Intro
00:25 Annie Maguire’s Background
00:58 First Steps In Improving Website Conversion Rates
03:18 Examples of Great Goals From Clients That Can Help In Creating Better Copy
04:30 Most Critical Questions In The Questionnaire
07:15 What Is The Key To Differentiation In SEO
08:45 Next Steps In Improving Website Conversion Rates
10:34 Number of Responses To Do The Copywriting Effectively
12:20 Creative Incentives To Generate More Response For Surveys
13:41 Resource Guide and Information Architecture 
15:46 Keys To Success In Information Architecture
16:28 Use of ChatGPT To Upload Customer Data
17:03 Final Steps In Improving Website Conversion Rates 
18:04 Favorite Website Copy Structure To Follow
19:04 Best Tips For Writing Exceptional Headlines
20:17 Adding Guarantees In Website Copy
21:48 Top 1% of Clients
23:11 Connect with Annie Maguire
 
Connect with Annie Maguire to learn more about Website Conversion Copywriting
🔗 LinkedIn: https://www.linkedin.com/in/maguireannie/  
🔗 Course: https://learn.anniemaguire.com/ff879166-9bb9-47a7-b998-19cb1ca30c6  
🔗Website: https://anniemaguire.com/ 
 
#copywriting #conversioncopywriting #conversioncopywriting #websiteconversion #websitecopy
 
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🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@iamgerrid/    
 
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How To Dominate International SEO In The Search Results | Alex Galinos

International SEO is all about making sure your website ranks well in different countries and languages. If you want to reach a global audience, it's important to structure your site correctly for different regions and use smart strategies for things like links and content that help boost your visibility worldwide.
In this episode, Alex Galinos shares his proven strategies for international SEO. He talks about how to structure your website for different languages and countries, producing mass content, and link building strategy. Alex also discusses some of the challenges in international SEO and what to expect in the future.
Alex Galinos is an international SEO expert with experience helping businesses increase traffic, leads, and sales. He’s worked with industries like travel, eCommerce, health, and online learning, growing companies in 19 countries. Alex is also the Co-Founder of Parents Hub, a parenting site he grew to over 100,000 monthly visitors in its first year. He currently serves as Head of SEO & SEO Product Manager at hoppa.
Timestamp:
00:00 Intro
00:31 Alex Galinos’ Background
01:37 Working on Hoppa
03:53 Structuring Websites for Language and Country Targeting
06:44 Challenges in International SEO
10:00 Biggest Impact from Site Changes
13:04 Producing Mass Content
15:31 Competing On-Page Where Links Matter Less
17:30 Link Building Strategy
19:49 Why Guest Posts Aren’t Recommended
20:45 Link Building Mix
25:07 Anchor Text Strategy
27:16 Using AI to Scale Content
30:00 The Future of SEO in 2025
31:36 Connect with Alex Galinos
Mentioned Sites and Tools
01:47 Hoppa https://www.hoppa.com/
28:26 SurferSEO https://surferseo.com/
Connect with Alex Galinos to learn more about Inbound International SEO
🔗 LinkedIn: https://www.linkedin.com/in/alexgalinos/
#internationalseo #internationalseostrategy #globalseo #seostrategy #seo
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🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@iamgerrid
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/

How To Dominate International SEO In The Search Results | Growth Boss EP 21 Teaser

Want to rank higher in search results across different countries?
It’s all about making your website easy to find for people in different regions and languages, and using the right strategies to get noticed globally.
In EP 21 of Growth Boss, Alex Galinos shares his best tips for International SEO. From setting up your site for different languages to building strong links and creating tons of content, Alex breaks down everything you need to know to boost your global SEO. He also talks about the challenges of international SEO and what the future holds.
This episode drops on Thursday. Don’t miss it!
#internationalseo #internationalseostrategy #globalseo #seostrategy #seo

Get Your First Inbound Lead From LinkedIn In 100 Days With Less Than 1000 Followers | Nick Anderson-Vines

Getting inbound leads on LinkedIn doesn’t have to be complicated. With the right steps, you can turn your profile and content into a lead-generating machine, even if you don’t have a huge following. It’s all about being consistent and using LinkedIn strategically to attract the right people.
In this episode, Nick Anderson-Vines shares how to get your first inbound lead from LinkedIn in 100 days, even if you have less than 1,000 followers. He walks through simple tips like improving your LinkedIn profile, creating helpful content, and using tools like email courses to build trust with potential clients. You’ll also learn how to make connections, use testimonials, and create a content plan that helps you stand out.
Nick Anderson-Vines is a LinkedIn ghostwriter and lead-generation strategist with over 15 years of experience working at top agencies like Ogilvy and Saatchi & Saatchi. He helps marketing agency founders attract high-value clients by creating content that drives authority and scales their businesses.
Timestamp:
00:00 Intro
00:30 Nick Anderson-Vines’ Background
01:21 First Steps to Getting Inbound Leads
03:12 How Niched Down Should You Go?
06:49 How to Optimize Your LinkedIn Profile
10:26 Creating an Email Course vs. Newsletter
11:27 How Long Should Your Email Course Be?
13:50 Tools for Creating an Educational Email Course
14:16 Examples of Educational Email Courses
15:03 Featured and Testimonials Sections on Your LinkedIn Profile
15:35 Using Calendly on LinkedIn
17:08 How to Optimize the About Section on LinkedIn
18:47 LinkedIn Engagement Strategy
22:24 Great Examples of Personal Connection Requests
23:56 Content Strategy for LinkedIn
24:57 How You Want to Be Perceived on LinkedIn
26:59 Starting Your Content Strategy on LinkedIn
28:45 Types of Content That Work Well on LinkedIn
29:31 Video Topics and Ideal Video Length for LinkedIn
30:14 Content Funnel for LinkedIn Posts
32:16 What to Do Once a Month on LinkedIn
34:13 Sales Content Strategy for LinkedIn
36:53 The Four Parts of an Effective CTA
38:18 Applying These Lessons to Other Channels
40:04 How Much Time to Spend on Engagement
43:31 Top 1% Clients with Outsized Returns
44:47 Process for Topic Ideation
46:50 Other Helpful LinkedIn Tips and Hacks
48:12 Connect with Nick Anderson-Vines
Mentioned Tools
14:04: https://kit.com/ 
Check out Nick’s Educational Email Course here:
https://convertonsocial.com/ 
Connect with Nick Anderson-Vines to learn more about Inbound Leads and Ghostwriting
🔗 LinkedIn: https://www.linkedin.com/in/founderghostwriter/ 
#linkedinmarketing #linkedinstrategy #linkedinleadgeneration #linkedincontent #inboundleads
=============================
🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@iamgerrid/    
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Get Your First Inbound Lead From LinkedIn In 100 Days | Growth Boss EP 20 Teaser

How do you turn LinkedIn into a lead-generating machine even with less than 1,000 followers?
The secret isn’t having a big audience; it’s having a smart strategy.
In EP 20 of Growth Boss, Nick Anderson-Vines breaks down exactly how to get your first inbound lead on LinkedIn in just 100 days. From optimizing your profile to creating helpful content and building trust with tools like email courses, this episode is packed with actionable steps you can start using today.
This episode drops on Thursday. Don’t miss it!
#linkedinmarketing #linkedinstrategy #linkedinleadgeneration #linkedincontent #inboundleads
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Stay connected.
🔗 Instagram: https://www.instagram.com/mrgrowthboss
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/

The Landing Page Formula For Exceptional Growth | Roseline Fatuase

Creating a landing page that drives exceptional growth takes more than just great design. It’s about understanding your audience, focusing on what matters, and optimizing every element for results. A well-crafted landing page can transform your business by turning visitors into loyal customers.
In this episode, Roseline Fatuase shares her step-by-step formula for designing landing pages that lead to exceptional growth. From understanding your audience to analyzing competitors, wireframing, and prototyping, Roseline breaks down the entire process. She also reveals the 80/20 rule of landing page design, common traits of high-performing pages, and tools you can use to make the process easier. Whether you’re a beginner or experienced, this episode is packed with actionable tips.
Roseline Fatuase is a talented UX/UI Designer with a proven track record in creating intuitive digital experiences, especially in healthcare. Her work combines solid UX research, thoughtful design, and a collaborative approach to deliver results.
Timestamp:
00:00 Intro
00:32 Roseline Background
01:09 How Do You Create Landing Pages
04:28 80-20 Rule In Designing Landing Pages
06:35 Design Format
07:43 Competitor Analysis After Research
08:46 Interesting Competitor Findings
09:44 Deriving Features After Findings
10:24 How Long The Process Takes
11:14 Wire Framing For Landing Pages
12:10 Tools To Use For Wire Framing
13:00 Prototyping For Landing Pages
14:32 Feedback After Prototyping
16:33 Common Factors Of Successful Landing Pages
18:35 What Do You Charge To Clients And Minimum Charge
19:59 Connect with Roseline Fatuase
Connect with Roseline Fatuase to learn more about landing page designs
🔗 LinkedIn: https://www.linkedin.com/in/roseline-fatuase/  
🔗 Instagram: https://www.instagram.com/pharm_parrot/ 
#landingpagedesign #landingpage #landingpageguide #landingpageprocess #uiuxdesign
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🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@mrgrowthboss   
Stay connected.
🔗 Instagram: https://www.instagram.com/mrgrowthboss  
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

The Landing Page Formula For Exceptional Growth | Growth Boss EP 19 Teaser

What makes a landing page turn visitors into customers?
The answer isn’t just great design, it’s strategy.
In EP 19 of Growth Boss, Roseline Fatuase walks through her process for building landing pages that drive real growth. She covers everything from knowing your audience to competitor research, wireframing, and using the 80/20 rule to focus on what works. You’ll also get tips on tools and common traits of top-performing pages.
This episode comes out on Thursday. Don’t miss it!
#landingpagedesign #landingpage #landingpageguide #landingpageprocess #uiuxdesign