Growth Boss

Most business owners think AI is something happening in tech companies, not in their agency or their team. But the businesses pulling ahead right now are the ones that have figured out how to onboard AI like an employee, give it context, connect it to real tools, and let it handle the operational work while humans focus on the thinking that actually moves the needle.
In this episode, Nick Holzherr breaks down exactly how his team built an AI employee that does the work of three developers. He covers where most people go wrong when they first try AI agents, how to build the context files that make AI actually useful, which roles AI handles best, and why the businesses that figure this out first will be nearly impossible to compete with. Nick also shares how his team uses schedules, MCP connections, and multi-agent workflows to ship faster than ever with a lean team.
Nick Holzherr is an entrepreneur who turned a rejected startup idea into a company that was later sold to Samsung. After running out of money and letting go of his team, he spent years rebuilding before reaching strong profits and growth. He has built and scaled remote teams long before it became common, and believes this way of working gives companies an edge with AI. Nick is now the founder of GitLaw, where he is creating AI tools to help founders handle legal work more easily. He shares practical ideas on resilience, remote work, and how businesses can win by staying in the game long enough to succeed.
Timestamps:00:00 Intro00:08 Welcome and Overview00:41 Background of Nick Holzherr01:10 How Nick Got Into AI02:19 Why He Built Git Law04:17 What Is an AI Employee06:24 What Roles AI Works Best For08:34 Where To Start With AI Employees12:32 How Schedules and Automation Work14:34 Biggest Lessons Learned17:38 What a Typical Day Looks Like With AI and Human Teams20:55 How Nick Quantified One AI Employee Doing the Work of Three23:28 How Long It Took To Get There25:42 Misconceptions Business Owners Have About AI31:05 Maintaining Creativity and Voice While Using AI33:57 Benefits and Drawbacks of AI Employees37:01 Final Advice for Getting the Most From AI38:52 Connect with Nick Holzherr
Connect with Nick Holzherr🔗 LinkedIn: https://uk.linkedin.com/in/nickholzherr/  🔗 Git Law: https://git.law/ 
KeywordsAI employees, AI automation, Claude Code, AI agents, software development AI, AI workflows, MCP servers, business automation, AI productivity, onboarding AI
#aiemployees #aiautomation #claudecode #aiagents #businessgrowth=============================🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ 
Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Most people are using AI wrong.Not because they chose the wrong tool.
Because they never onboarded it.
Nick Holzherr sold his last company to Samsung.
Now he runs a 20-person team that ships like a company three times its size.
His secret is not a bigger budget or a better hire.
It is one AI employee doing the work of three developers.
Tomorrow on Growth Boss, Nick breaks down exactly how.
We cover:- How to build the context files that make AI actually useful- Which roles AI handles best right now- Why most first attempts fail and how to fix that fast- How schedules and multi-agent workflows collapse operational overhead
This is not a conversation about AI hype.
It is a conversation about how the businesses pulling ahead are doing it.
Drop a comment if you want the link the moment it goes live.
#aiemployees #aiautomation #claudecode #aiagents #businessgrowth 
=============================🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Who do you want to see on Growth Boss Season 2?Drop a name in the comments.
Season 2 of the Growth Boss Podcast is coming soon.
And we built something bigger this time.
Last season we brought in some of the sharpest minds in SEO, marketing, and business growth.
Craig Campbell. Logan Forsyth. Joy Hawkins. Nathan Gotch. Brock Johnson. Charles Floate. Kasim Aslam. And more.
Real conversations. Real strategies. No fluff.
This season we went further.
Growth Boss has a new host.Elena Nicole. Your new guide to AI, SEO, and marketing growth.
More AI. More SEO. More marketing that actually works.
Season 2 is coming soon to Spotify, Apple Podcasts, and YouTube.
The first episode's guest is a former CEO of Samsung Foods breaking down exactly how he is using AI to transform operations, scale faster, and outpace the competition.
You do not want to miss that one.
#growthboss #seo #businessgrowth #marketing #digitalmarketing #business #marketingpodcast #businesspodcast #podcast #usa

Many local businesses are losing customers to competitors on Google Maps without even knowing why. Whether it's missing the right signals, ignoring review velocity, or simply not knowing how the algorithm actually works, these blind spots can cost businesses thousands in lost leads every month. Understanding what truly drives Google Maps rankings is what separates businesses that dominate their local market from those that stay invisible.
 
In this episode, Todd Anderson pulls back the curtain on everything that moves the needle in local SEO. He breaks down the biggest changes in the Maps space, the grey and black hat tactics agencies quietly use, and the real levers that account for nearly half of the ranking algorithm. Todd also covers how to build reviews fast, which citation tools are actually worth it, how hidden keyword strategies are outranking everyone, and how AI bots are already running entire SEO agencies right now.
 
Todd Anderson is a former mechanical engineer turned full-stack developer and SEO expert who runs Cascade Web Solutions. He helps founders and local businesses dominate local search and build a strong Google presence without relying on ad spend. Todd has ranked dozens of businesses in competitive blue-collar niches across the U.S. and has audited over 500 businesses to uncover major growth opportunities.
 
Timestamp:
00:00 Intro
00:26 Background of Todd Anderson
00:36 What Has Changed in the Maps Space
04:18 Grey Hat Tactics in Local SEO
06:42 How To Get Reviews on GBP Profile
08:30 Incentives To Get Reviews
09:06 What Are The Big Levers That Can Impact GBP
13:01 SEO Takes Time
14:42 Citation Distribution Tools: Are They Still Valuable?
16:42 On-page Optimization Tools
17:41 Black Hat Tactics in Maps SEO
22:08 Is Todd’s Agency Going To Be Run By Bots in 2027?
22:57 Use of Bots Examples
24:58 Connect with Todd Anderson
 
Mentioned Tools
 
Connect with Todd Anderson to learn more about Local SEO
🔗 X: https://x.com/_toddanderson  
🔗 LinkedIn: https://www.linkedin.com/in/todd-anderson-31999226b/  
 
Keywords
local SEO, Google Maps ranking, Google Business Profile, black hat SEO, review generation, local backlinks, citation building, AI automation, maps optimization, grey hat tactics
 
#localseo #googlemaps #googlebusinessprofile #localseostrategy #blackhatseo
 
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🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    
 
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Most local businesses are losing customers on Google Maps and they do not even know it.
Not because they are bad.Because they do not understand how the algorithm really works.
In tomorrow’s episode, Todd Anderson breaks down:
→ What actually moves the needle in Google Business Profile→ The grey and black hat tactics agencies quietly use→ How review velocity impacts rankings→ The real levers that drive nearly half of Maps performance→ How AI bots are already running parts of SEO agencies
If you care about local SEO in 2026, this episode will change how you think about Google Maps.
The full episode drops tomorrow.
Watch the teaser nowand make sure you do not miss the full breakdown when it goes live.
Are you dominating Maps in your city right now or guessing? 
#localseo #googlemaps #googlebusinessprofile #localseostrategy #blackhatseo #growthboss #marketingpodcast #seopodcast #podcast
=============================
 
🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    
 
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Getting your product feed right can make or break your Google Shopping performance. If your titles are vague, fields are missing, or Shopify is sending the wrong data, you end up wasting ad spend and missing out on high intent buyers who are ready to purchase. The good news is that most of these problems are fixable once you understand how Google actually reads your feed.
In this episode, Joey Bidner walks through how to properly set up and optimize your product feed so Google can match your products to the best possible searches. He explains the most important fields to focus on, how to write strong titles and descriptions, and the difference between Google product category and product type. Joey also shares when you should use third party tools like DataFeedWatch or Simprosys, how to handle GTINs, common Shopify integration mistakes, and a real example of how small tweaks led to better search terms and more sales.
Joey Bidner is a Google Ads specialist who helps businesses around the world drive leads and sales using Search, Shopping, Display, YouTube, and remarketing campaigns. He is hands on with tools like Google Tag Manager, Google Analytics, Merchant Center, and Data Studio, and uses data to make campaigns more profitable over time. With extra experience in content marketing, print, events, e-commerce, and both B2B and B2C sales, Joey brings a practical, full picture view to digital advertising.
Timestamp:00:00 Introduction00:24 Background of Joey Bidner00:36 Overview of Product Feeds for E-commerce Brands01:41 Common Product Feed Problems in Shopify Sites03:02 Should You Fill Out Every Field in the Product Feed?06:45 Thoughts on Having Multiple Product Feeds08:05 Shopify Integration10:00 Important Fields in the Product Feed12:36 Useful Tools to Optimize a Product Feed16:15 Other Things to Consider for Shopping Feed Success17:33 Example of a Successful Optimized Product Feed19:06 Connect with Joey Bidner19:23 When Is ChatGPT Going to Do Ads?
Mentioned Tools12:43 Data Feed Watch https://www.datafeedwatch.com/  13:12 Simprosys https://simprosys.com/  
Connect with Joey Bidner to learn more about Google’s Product Feed🔗 LinkedIn: https://www.linkedin.com/in/joey-bidner-16869687/    🔗 Podcast: https://www.youtube.com/@joeybidner/   🔗 Website: https://joeybidner.com/  
KeywordsGoogle ads, business optimization, Shopify, Merchant Center, product feed, common mistakes
#googleshopping #productfeed #ecommerceads #googleads #shoppingads
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

Your product feed is your keyword strategy for Shopping.
If it is messy, Google guesses. 
If it is optimized, you win placements.
In this episode, Joey breaks down the few fields that move everything:→ How to write Shopping titles that actually rank→ The 4 feed fields that control visibility and conversions→ Shopify mistakes that quietly tank performance→ When to use tools like DataFeedWatch to scale
Episode drops tomorrow.Set a reminder and be ready to tighten your feed fast.
#googleshopping #productfeed #ecommerceads #googleads #shoppingads #business #marketing #googleadvertising #businesspodcast #marketingpodcast #growthboss #florida #usa
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  
 

The SEO industry is full of agencies that start strong but never scale. Building a system that runs smoothly, delivers consistent results, and keeps clients happy without endless complexity is rare. Fatjoe is one of those rare success stories, a company that turned simple SEO services into a multimillion-dollar business by focusing on efficiency, productization, and smart growth.
In this episode, Joe Davies shares how he built Fatjoe from zero to over $12 million a year in revenue. He explains how the company transformed guest posting into a scalable product, expanded into new SEO services, and stayed lean while managing hundreds of freelancers. Joe also talks about adapting to AI SEO, the traits of top-performing agencies, and how he balances long-term strategy with daily operations as a CEO.
Joe Davies is the co-founder and CEO of fatjoe, a leading productized SEO platform that has delivered more than 200,000 campaigns since 2012. He’s built a business around making SEO simple, with transparent pricing and a streamlined system where clients can click “order” and get results. Joe has helped over 10,000 agencies improve their SEO operations and grow through practical systems, reliable delivery, and a focus on long-term success.
Timestamp:00:00 Introduction00:28 Background of Joe Davies00:58 Founding of fatjoe03:42 Starting and Scaling Guest Posting05:40 Expanding Services: From Link Building to Full SEO Solutions06:43 Biggest Challenges in the Past 5 Years07:53 Keys to Success in AI SEO10:01 Traits of Top 1% Agencies13:01 Why FATJOE Scaled to 8 Figures14:06 Freelancer Management: Hiring and Accountability18:18 Strategic Planning: Balancing Growth and Operations22:25 Where SEO Is Going in the Future26:08 Personal Growth: Challenges as a CEO28:33 Connect with Joe Davies
Connect with Joe Davies to learn more about SEO🔗 LinkedIn: https://linkedin.com/in/joe-davies-seo 🔗 Website: https://joedavies.com/ 🔗 Website: https://fatjoe.com/ 
KeywordsSEO, guest posting, AI SEO, marketing strategies, agency operations, freelancer management, strategic planning, digital marketing, business growth
#seo #seoagency #aiseo #seostrategy #seotips
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Joe Davies breaks down how he scaled fatjoe from zero to over $12M a year by productizing SEO the way agencies actually buy it.
Watch if you want to learn how to:→ Build “Amazon-style” SEO services clients can order fast→ Scale guest posts with proactive outreach→ Stay lean so you can survive every industry shift→ Win in AI SEO without chasing hype→ Grow from 0 to 8 figures with simple systems
Set a reminder and come back tomorrow for the full episode.
#seo #seoagency #aiseo #seostrategy #seotips #growthboss #marketingpodcast #businesspodcast #digitalmarketing #florida #usa
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

Many business owners struggle to fix what’s broken inside their companies. Whether it’s unclear goals, poor leadership, or the wrong people in key roles, these issues can stall growth fast. Knowing how to rebuild a struggling business from the inside out is what separates those who grow and succeed from those who burn out.
In this episode, Nick Bradley breaks down the simple steps he uses to turn around underperforming companies and sell them for millions. He shares how to evaluate culture, build strong leadership, and create a clear vision that drives growth. Nick also explains how to motivate teams with the right incentives, scale through marketing and partnerships, and prepare your company for a successful sale with smart planning and negotiation.
Nick Bradley is a business growth expert, author, and private equity veteran who has completed more than 50 acquisitions, sold 26 companies, and created over $5 billion in value. He’s the author of Exit for Millions: The Private Equity Blueprint for Scaling & Selling Your Business for Maximum Value, and he helps founders build scalable, profitable, and sellable businesses.
Timestamp:00:00 Introduction00:27 Background of Nick Bradley01:06 Turning Around Struggling Companies Process03:49 Evaluating Company Culture and People05:52 Defining Company Vision and Values for Success12:41 How To Incentivize Employees14:04 Equity for Senior Leaders17:33 How To Become an Exceptional Leader23:56 Marketing Strategies for Growth26:30 Acquisition Strategies and Partnerships30:46 How To Maximize Profit for Business Exit33:59 Negotiation Process for the Sale of Your Business38:34 Understanding Sale Terms and Conditions41:27 Connect with Nick Bradley
Connect with Nick Bradley to learn more about Scaling and Exiting Businesses🔗 LinkedIn: https://linkedin.com/in/realnickbradley/  🔗 Exit for Millions: The Private Equity Blueprint for Scaling & Selling Your Business for Maximum Value Hardcover: https://www.amazon.co.uk/Exit-Millions-Private-Blueprint-Business/dp/1068243902/  🔗 Podcast: https://podcasts.apple.com/gb/podcast/scale-up-with-nick-bradley/id1453523566/  
Keywordsbusiness growth, company turnaround, leadership, equity, marketing strategies, business exit, negotiation, company culture, private equity, scaling businesses
#businessgrowth #entrepreneurship #scalingbusiness #businessexit #businessacquisition
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/