Growth Boss

How To Increase Repurchase Rate Of Your E-commerce Brand By 40% | Idris Farjad

Getting customers to buy from you once is good, but getting them to come back again and again is where real growth happens. The right strategies can turn a one-time buyer into a loyal fan who keeps choosing your brand over others.
In this episode, Idris Farjad breaks down how e-commerce brands can boost their repurchase rate by 40% using smart email marketing and subscription models. He shares practical ways to integrate subscriptions, use high-value gifts at the right time, create content that keeps customers engaged, and run campaigns that lift both retention and revenue. You’ll also hear tactics for better newsletters, pay day sale strategies, and subtle design changes that drive results.
Idris Farjad is the founder of Retentiononly, a boutique email marketing service focused on helping a select group of brands succeed. With four years of hands-on experience and over €32,000 invested in learning from top German-speaking market experts, he applies proven methods without spreading himself too thin. His approach is all about giving each client the attention they need to grow steadily and profitably.
Timestamp:00:00 Intro00:24 Background of Idris Farjad00:55 Starting Process to Maximize Retention Rate with Email Marketing01:58 How to Optimize Subscriptions04:01 Why You Should Integrate Subscriptions in Your Business05:07 High-Value Gifts Incorporated in Subscription Models and When to Give Them06:36 Average Number of Months Customers Are Retained with the Subscription Model06:59 Email Marketing Strategies to Improve Retention and Revenue09:01 Other Hacks Working Well in Email Marketing10:32 Traditional Newsletters: How Frequently Should They Be Sent12:07 Value-Based Email Content12:52 Types of Topics Brands Can Go After Based on Their Niche13:44 Using AI to Come Up with Topic Ideas15:15 Importance of Having Different Value-Based Content in Emails16:01 Market Research Process18:38 Creative Approaches to Grow Business: Client Side21:30 Email Footer Strategy to Increase Campaign Revenue22:47 Payday Sale Strategy24:44 Core Similarities of Most Successful Clients in Email Marketing26:34 Connect with Idris Farjad
Connect with Idris Farjad to learn more about Email Marketing🔗 Linktree: https://linktr.ee/retentiononly/  🔗 Website: https://retentiononly.com/  🔗 X: https://x.com/IdrisEcom_email/  🔗 LinkedIn: https://www.linkedin.com/in/idris-farjad-622846197/  
#emailmarketing #emailmarketingstrategy #ecommercegrowth #customerretention #retentionmarketing
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How To Increase Repurchase Rate Of Your E-commerce Brand By 40% | Growth Boss EP 63 Teaser

One-time customers keep the lights on. Repeat customers grow your brand.
Tomorrow on Growth Boss, Idris Farjad shares how e-commerce brands can boost their repurchase rate by 40 percent with smart retention strategies.
→ How to use email marketing that keeps buyers coming back→ When to add subscriptions that increase loyalty→ Why high-value gifts at the right time drive long-term sales→ How to design newsletters that actually lift retention and revenue→ Creative campaign ideas like pay day sales that work across niches
If you want customers to choose your brand again and again, this is the episode to watch.
The episode drops tomorrow. Turn on notifications so you don’t miss it.
#emailmarketing #emailmarketingstrategy #ecommercegrowth #customerretention #retentionmarketing#growthboss #digitalmarketing #businessgrowth #business #marketing #florida #usa
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🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    
 
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How to Turn Your LinkedIn Into a Client Machine | Liam Darmody

Getting clients on LinkedIn is not about posting random updates or copying what everyone else is doing. It is about building a clear personal brand, knowing your audience, and showing up in a way that makes people trust you. When you get this right, LinkedIn can become one of the best tools for growing your business.
In this episode, Liam Darmody breaks down how to turn LinkedIn into a client machine. He shares simple ways to improve your profile, create content that gets attention, and use tools like Sales Navigator to connect with the right people. We also talk about how often you should post, how to engage with others, and the content strategy that works for most entrepreneurs.
Liam Darmody helps entrepreneurs and executives grow their personal brands on LinkedIn in a real and authentic way. He combines strategy, marketing, and coaching to help people show up consistently, attract the right clients, and create new opportunities. Through brand strategy, ghostediting, and content performance analysis, he teaches people how to stand out without sounding like anyone else.
Timestamp:00:00 Intro00:26 Background of Liam Darmody01:13 Starting the Process of Building a Personal Brand on LinkedIn04:39 Core Content Strategy07:29 Using LinkedIn Sales Navigator to Supercharge Networking08:49 Personal Stories from Founders That Work Well on LinkedIn12:06 Hacks for Creating a Great LinkedIn Profile17:21 Building an Ideal Client Profile20:29 Using LinkedIn as a Lead Generation Platform22:57 The 60-30-10 Content Strategy on LinkedIn26:00 How Often Should Entrepreneurs Post on LinkedIn28:00 Keys to Success for Supercharging Networking30:23 How Many People Should You Engage with Weekly32:06 Connect with Liam Darmody
Connect with Liam Darmody to learn more about Personal Brand Growth🔗 LinkedIn: https://www.linkedin.com/in/liamdarmody1/  🔗 Substack: https://liamdarmody.substack.com/  
#linkedinstrategy #linkedincontent #linkedintips #linkedinmarketing #personalbrand
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How to Turn Your LinkedIn Into a Client Machine | Growth Boss EP 62 Teaser

LinkedIn can be a client machine, but only if you know how to use it the right way.
Most people post without a clear plan. The result? Little reach, no trust, and no new clients.
Tomorrow on Growth Boss, LinkedIn expert Liam Darmody shares:
→ How to build a personal brand that attracts the right audience→ The simple profile changes that turn views into conversations→ Why the 60-30-10 content strategy works for most entrepreneurs→ How to use Sales Navigator to connect with ideal clients→ The posting schedule that keeps you top of mind without burnout
If you want LinkedIn to bring in clients instead of crickets, this is the episode to watch.
The episode drops tomorrow. Turn on notifications so you don’t miss it.
#linkedinstrategy #linkedincontent #linkedintips #linkedinmarketing #personalbrand #businessgrowth #digitalmarketing #growthboss #businesspodcast #marketingpodcast #florida #usa 
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

AI Meets Podcasting: Amplifying Content and Driving Results | Jessica Rhodes

Podcasting is one of the best ways to grow your brand and reach new people. But with AI tools changing how we create and share content, it’s important to know what really works and what to avoid.
In this episode, Jessica Rhodes talks about how AI is being used in podcasting, both the good and the risky. She shares tips on how to stand out, how to get invited on the right shows, and what the most successful guests do differently. We also talk about the value of being consistent, when to start small, and how podcasting can help grow your business over time.
Jessica Rhodes started Interview Connections in 2013, the first agency that helped business owners get booked on podcasts. Her team has booked over 30,000 interviews for more than 800 clients. She’s helped entrepreneurs use podcasting to get more leads, sell more books, and grow their business through real, human conversations.
Timestamp:00:00 Intro00:26 Background of Jessica Rhodes01:06 How AI Has Changed Podcasting02:04 Positive Ways AI Is Being Used in Podcasting03:31 Ways AI Can Get You in Trouble04:45 Initial Steps to Get Your Name Out There06:36 How Important Differentiation Is to Stand Out08:20 Next Steps After Building Your Brand10:19 The Process of Finding Podcast Guests13:12 The Role of Consistency in Podcasting14:32 Starting on Small Podcasts Before Bigger Ones15:40 Big Name Shows That Are Pay to Play17:36 Other Ways to Grow Your Business Besides Podcasting20:26 What the Top 1% of Successful Clients Do21:48 How Many Podcasts to Do Over Time22:14 Best Results from Long-Term Podcasting23:30 What to Know Before Starting a Podcast24:19 Connect with Jessica Rhodes
Connect with Jessica Rhodes to learn more about Podcasting🔗Instagram: https://www.instagram.com/interviewconnections/ 🔗LinkedIn: https://www.linkedin.com/in/jessica-rhodes-9a291020/ 🔗Facebook: https://www.facebook.com/profile.php?id=8227848/ 🔗Podcast: https://interviewconnections.com/ 
#podcasting #podcastgrowth #podcaststrategy #podcasttips #podcastguesting
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

AI Meets Podcasting | Growth Boss EP 61 Teaser

AI is changing podcasting, but not always in the ways you think.
Some tools can amplify your reach. Others can get you into trouble.
Tomorrow on Growth Boss, podcasting expert Jessica Rhodes shares:
→ How AI is being used to grow podcasts today→ Mistakes to avoid when adding AI into your podcast strategy→ What the best podcast guests do to stand out→ Why consistency is the key to long term podcast growth
If you want to use podcasting to grow your brand without getting lost in the noise, this is the episode to watch.
The episode drops tomorrow. Turn on notifications so you don’t miss it.
#podcasting #podcastgrowth #podcaststrategy #podcasttips #podcastguesting #businesspodcast #marketingpodcast #business #marketing #podcast #florida #usa
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How to rank in AI Search with Technical SEO | Patryk Wawok

Ranking in AI search is very different from how SEO used to work. It’s not just about keywords anymore. If your website is slow or confusing, AI search engines will pass you by. That’s why technical SEO matters more than ever.
In this episode, Patryk Wawok explains how to rank in AI search using simple but powerful technical SEO steps. He shares what to fix first, how to build trust with search engines, and common mistakes that hurt your rankings. We also talk about easy wins for Shopify, what tools to use, and how to get results even if you’re just starting out.
Patryk Wawok is the founder of Organic Hackers, a team that helps eCommerce brands grow with better SEO. He’s worked with big companies and fast-growing online stores, helping them fix slow pages and show up higher in search. Patryk knows how to make SEO less confusing so busy founders can start seeing results.
Timestamp:00:00 Intro00:25 Background of Patryk Wawok01:02 Process of Ranking in AI Search Engines03:06 Initial Steps to Rank with Technical SEO and in AI Search Engines05:21 Links and Domain Authority for AI Search Engines06:52 Brand Presence and Its Relevance to AI Search Engines13:19 The Goal of White Hat SEO14:54 Common Mistakes in Technical SEO19:49 Favorite Tools for Technical SEO22:36 Quick Fixes for Shopify Sites25:54 Quick Technical SEO Wins for New Brands29:29 Final Advice to Improve Technical SEO30:23 Connect with Patryk Wawok
Mentioned Resources:20:06 Screaming Frog: https://www.screamingfrog.co.uk/  20:19 Chrome Dev Tools: https://developer.chrome.com/docs/devtools/  20:50 Webpage Test by Catchpoint: https://www.catchpoint.com/webpagetest/  21:24 Ahrefs: https://ahrefs.com/  22:02 Sitebulb: https://sitebulb.com/  
Connect with Patryk Wawok to learn more about Technical SEO🔗 LinkedIn: https://www.linkedin.com/in/wawok-patryk-seo/  🔗 X: https://x.com/v_vawok/  🔗 Website: https://organichackers.com/  
#technicalseo #technicalseostrategy #aiseo #llmseo #seo
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How to rank in AI Search with Technical SEO | Growth Boss EP 60 Teaser

Ranking in AI search isn’t the same as ranking in Google used to be.
Keywords alone won’t cut it anymore. If your site is slow or confusing, AI search engines will pass you by.
Tomorrow on Growth Boss, technical SEO expert Patryk Wawok reveals:
→ The first things to fix for AI search rankings→ How to build trust with AI-driven search engines→ Easy SEO wins for Shopify stores→ The common mistakes killing your rankings
If you want your brand to stay visible in the AI era, this is the episode to watch.
The episode drops tomorrow. Turn on notifications so you don’t miss it!
#technicalseo #technicalseostrategy #aiseo #llmseo #seo #growthboss #florida #usa 
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How to Stand Out on LinkedIn, Even in the Most Saturated Industry | Holly Crawshaw

Growing your presence on LinkedIn isn’t just about posting more often. It’s about finding a unique voice, creating content that resonates, and building real connections. With the right approach, you can stand out even in the most competitive industries.
In this episode, Holly Crawshaw breaks down the strategies that help professionals rise above the noise on LinkedIn. We talk about the types of posts that build trust, how to balance educational and personal content, and why authenticity always wins. Holly also shares her thoughts on content batching, analytics, and how to find the messages that truly resonate with your audience.
Holly Crawshaw is a bestselling writer and editor who has worked on over 1,000 books since 2006. She has helped more than 30 clients grow their presence and influence on LinkedIn. Holly’s experience in storytelling and publishing gives her a unique perspective on how to craft content that not only gets noticed but also creates meaningful impact.
Timestamp:00:00 Intro00:26 Founder of Holly Crawshaw01:04 How To Stand Out On LinkedIn03:39 Types of LinkedIn Differentiators14:55 Don’t Fear Sharing Your Content16:20 Balancing Educational, Promotional, and Personal Content on LinkedIn22:44 Helpful Points In Creating LinkedIn Posts24:44 Importance of Authenticity In Your LinkedIn Posts28:59 Sharing Unpopular Opinions30:57 Batch Writing Content and Content Calendar35:25 Identifying Content That Resonates With Your Audience36:26 Important Factors In LinkedIn Content Analytics38:48 Things To Know Before Diving Into LinkedIn39:40 Outsourcing External People To Do Comments41:57 Top 1% of Clients Have in Common43:13 Connect with Holly Crawshaw
Connect with Holly Crawshaw to learn more about LinkedIn Growth🔗LinkedIn: https://www.linkedin.com/in/holly-crawshaw/ 
#linkedincontent #linkedincontentstrategy #linkedinmarketing #linkedinstrategy #linkedintips
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How to Stand Out on LinkedIn, Even in the Most Saturated Industry | Growth Boss EP 59 Teaser

Posting more on LinkedIn isn’t the answer.
In tomorrow’s episode of Growth Boss, I sit down with Holly Crawshaw to break down what actually works when it comes to growing your presence on LinkedIn.
We cover:– The types of posts that build real trust– How to mix personal, educational, and promotional content– Why being yourself is your most powerful strategy
If you want to grow on LinkedIn in a way that feels real and actually works, this episode is for you.
Episode drops tomorrow. DM me “LINK” and I’ll send it to you when it’s live.
#linkedincontent #linkedincontentstrategy #linkedinmarketing #linkedinstrategy #linkedintips #growthboss #businesspodcast #marketingpodcast #florida #usa
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🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    
 
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/