Growth Boss
Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth. Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!
Episodes

Thursday Jan 09, 2025
How To Build 1500 High-Quality Links Every Month | Jasper and Hugo Morris
Thursday Jan 09, 2025
Thursday Jan 09, 2025
Link building is one of the best ways to improve your SEO and stay ahead of the competition. With the right steps, you can get high-quality backlinks that make a real difference and help your business grow.
In this episode, Jasper and Hugo Morris share how they build 1,500 links every month. They explain tiered links, how to choose the right anchor text, and how to run outreach campaigns that get results. They also talk about training VAs, tweaking processes for service-based businesses, and the link building metrics that actually matter. Plus, they share tips for e-commerce websites and where link building is headed in the future.
Jasper and Hugo Morris run a successful link-building agency with their dad, Jason Morris. Over the years, they’ve built tens of thousands of links and helped businesses like TheBlueground.com grow their organic traffic by 1,402%. Known for getting real results, the Morris brothers bring years of experience and actionable tips you can use right away.
Timestamp:
00:00 Intro
00:30 Background of Jasper and Hugo Morris
00:59 Types of Links Built For Clients
01:31 What Are Tiered Links
04:04 How To Build 1500 Links and Crush The Competition [Operations Process]
10:44 SOPs For Company
14:14 Process Tweaks for Service-Based Business
19:46 How Do You Teach VAs To Think
23:43 Sell The Dream To Your Staff
25:30 Process of Link Building
26:10 Link Building Data
27:48 Link Building Team, Campaign and Outreach
29:31 How To Get A Response When Link Building
36:50 What Metrics Matter In Link Building
41:42 What Anchor Texts Work For Link Building
43:51 Link Building For E-commerce Websites
45:47 When To Use and Not Use Niche Edits
48:23 Where Link Building Is Going In 2025
52:58 Connect with Jasper and Hugo Morris
Mentioned Sites:
00:44 theblueground.com: https://www.theblueground.com/
25:46 Pitchbox: https://pitchbox.com/
30:50 SurferSEO: https://surferseo.com/
Connect with Jasper and Hugo Morris to learn more about link building
Jasper Morris
🔗 X: LinkedIn: https://www.linkedin.com/in/jasper-morris%F0%9F%94%97-8a368b9b/
🔗 Instagram: https://www.instagram.com/jasper.morris98/
🔗 TikTok: https://www.tiktok.com/@linkbuildingguy/
Hugo Morris
🔗 LinkedIn: https://www.linkedin.com/in/hugo-morris-678626175/
Profit Engine
🔗Instagram: https://www.instagram.com/my_profit_engine/
🔗TikTok: https://www.tiktok.com/@profit.engine/
🔗 Website: https://www.myprofitengine.com/
#linkbuilding #linkbuildingagency #backlinks #seolinkbuilding #seo
=============================
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@mrgrowthboss
Stay connected.
🔗 Instagram: https://www.instagram.com/mrgrowthboss
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/

Tuesday Jan 07, 2025
How To Build 1500 High-Quality Links Every Month | Growth Boss EP 18 Teaser
Tuesday Jan 07, 2025
Tuesday Jan 07, 2025
1,500 high-quality links every month.
Seems unreal, right?
In EP 18 of Growth Boss, Jasper and Hugo Morris share how they build 1,500 links monthly. They explain tiered links, anchor text, and outreach campaigns that actually get results. Plus, they share tips on training VAs, tweaking processes for service-based businesses, and where link building is headed in 2025.
If you’re ready to level up your SEO with smarter link building strategies, don’t miss this episode dropping Thursday!
#linkbuilding #linkbuildingagency #backlinks #seolinkbuilding #seo
=============================
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@mrgrowthboss
Stay connected.
🔗 Instagram: https://www.instagram.com/mrgrowthboss
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv
🔗 Digital Marketing Website: https://fortressgrowth.com/

Thursday Jan 02, 2025
Thursday Jan 02, 2025
E-commerce SEO is essential for growing your online store and increasing sales. By optimizing your site for search engines, you make it easier for customers to find you and improve your chances of ranking higher. A solid e-commerce SEO strategy helps you attract more visitors and create a better experience for your customers.
In this episode, Sarvesh Shrivastava shares how he helped an e-commerce brand increase its traffic by 1000% in just five months. He talks about important SEO tactics like optimizing pages, building links, and fixing technical problems. Sarvesh also explains how to choose the right keywords, manage link velocity, and use anchor text effectively to get the best results.
Sarvesh Shrivastava is an SEO expert with over 12 years of experience, helping DTC brands grow from small businesses to successful 8-figure companies. He’s ranked #2 in SEO by Favikon and has helped businesses achieve amazing results, including huge traffic and revenue boosts. Sarvesh works with platforms like Shopify, WooCommerce, and Magento, creating custom SEO strategies that deliver real growth.
Timestamp:
00:00 Intro
00:43 Sarvesh Shrivastava’s Background
01:56 Early Days of SEO
03:05 Starting Point To Grow SEO
05:33 Did They Have Redirect Errors?
07:29 Changes To Pages In An On-page Standpoint
10:41 Link Building Strategy For E-commerce Clients
13:33 Link Velocity For E-commerce Business
16:03 Don’t Be A Black Sheep In Your Industry
17:36 How Should You Do The Anchor Texts
19:06 Types of Links To Build
20:13 Common Technical SEO Issues
21:39 Most Competitive Keyword
23:13 Top 1% Of Successful Campaigns Have In Common
24:19 SEO Advice
26:00 Connect with Sarvesh Shrivastava
Connect with Sarvesh Shrivastava to learn more about E-commerce SEO
🔗 X: https://x.com/bloggersarvesh
🔗 LinkedIn: https://www.linkedin.com/in/sarvesh-shrivastava-blogger
🔗 YouTube: https://www.youtube.com/@bloggersarvesh
#ecommerceseo #ecommerceseostrategy #ecommercetraffic #seo #ecommerce
=============================
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@mrgrowthboss
Stay connected.
🔗 Instagram: https://www.instagram.com/mrgrowthboss
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/

Tuesday Dec 31, 2024
Tuesday Dec 31, 2024
1000% more traffic in just five months.
Sounds incredible, right?
In EP 17 of Growth Boss, Sarvesh Shrivastava shares how he helped an e-commerce brand achieve this huge growth with smart SEO strategies. He talks about fixing technical issues, building links, and choosing the right keywords to drive real results. Plus, he breaks down tips on managing link velocity and using anchor text effectively.
If you’re ready to grow your online store with e-commerce SEO, don’t miss this episode dropping Thursday!
#ecommerceseo #ecommerceseostrategy #ecommercetraffic #seo #ecommerce
=============================
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@mrgrowthboss
Stay connected.
🔗 Instagram: https://www.instagram.com/mrgrowthboss
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv

Thursday Dec 26, 2024
How To Drive $10,000 Revenue From A Single LinkedIn Post | Jason Hewett
Thursday Dec 26, 2024
Thursday Dec 26, 2024
Creating LinkedIn content that brings real results isn’t just about posting consistently. It’s about knowing your audience, sharing valuable ideas, and creating posts that people want to engage with.
In this episode, Jason Hewett shares how he made a LinkedIn post that not only went viral but also brought in real revenue. He shares his process for coming up with posts, what elements helped his post go viral, and how it changed his personal brand after. Jason also explains how TikTok can teach you about algorithms and give you ideas for your content.
Jason Hewett is an experienced SEO copywriter and content creator with a background in journalism, e-commerce, and storytelling. He’s helped businesses connect with their audiences, boost engagement, and grow online through creative and well-planned content. Jason’s expertise lies in creating content that not only stands out but also delivers real results.
Timestamp:
00:00 Intro
00:29 Background of Jason Hewett
02:23 How to Build an Audience on LinkedIn
04:42 How Long Should You Post Regularly on LinkedIn
06:12 Using TikTok to Understand Algorithms
07:21 Creative Process for Generating New Post Ideas
08:42 Elements That Made a Post Go Viral
11:02 Is It Good To Replicate a Viral Post?
12:22 How a Personal Brand Evolves After Going Viral
17:29 Connect with Jason Hewett
Viral post:
https://www.linkedin.com/posts/jason-hewett_copywriting-activity-6998991100002598912-EFYO?utm_source=share&utm_medium=member_desktop
Connect with Jason Hewett to learn more about Content Strategy for Freelancers or Business Onwers
🔗 Website: https://www.jasonhewett.com/
🔗 LinkedIn: https://www.linkedin.com/in/jason-hewett/
🔗 TikTok: https://www.tiktok.com/@jasonht1d
#contentstrategy #viralcontent #contentideas #contentips #linkedincontent
=============================
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@mrgrowthboss
Stay connected.
🔗 Instagram: https://www.instagram.com/mrgrowthboss
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/

Tuesday Dec 24, 2024
Tuesday Dec 24, 2024
$10,000 revenue from one LinkedIn post.
Amazing, right?
In EP 16 of Growth Boss, Jason Hewett reveals his proven process for creating LinkedIn content that generated $10,000 in revenue. He shares his strategies for idea generation, the key elements that made his post go viral, and how it boosted his personal brand. Plus, learn effective ways for building your LinkedIn audience.
If you want to grow on LinkedIn, don't miss the episode on Thursday!
#contentstrategy #viralcontent #contentideas #contentips #linkedincontent
=============================
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@mrgrowthboss
Stay connected.
🔗 Instagram: https://www.instagram.com/mrgrowthboss
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv

Thursday Dec 19, 2024
How to Scale Your Business to 7-Figures Using YouTube Ads | Ben Jones
Thursday Dec 19, 2024
Thursday Dec 19, 2024
Growing your business to 7 figures isn’t easy, but YouTube Ads can make it a lot faster.
In this episode, Ben Jones shares how to create YouTube ad campaigns that actually work! He breaks down how to structure your ads, avoid common mistakes, and use the right strategies to turn views into customers. You’ll also learn what makes a great hook, how to measure success, and why most businesses are missing out on the full potential of YouTube Ads.
Ben is the co-founder of Titan Marketer and has helped businesses make millions in sales with YouTube Ads. He knows what it takes to scale and shares the exact steps you can use to grow smarter and get better results.
Timestamp:
00:00 Intro
00:37 Where to Start with YouTube Ads
03:21 Different YouTube Ad Formats
04:03 Why YouTube Campaign Ads Fail
05:02 Elements of a Successful YouTube Ad
06:31 The 4-Part YouTube Ad Structure
09:40 The Right Way to Sell with YouTube Ads
13:09 Should You Delay the Sales Process?
15:27 How to Create a Great Hook for a YouTube Ad
17:37 Meta Ads vs. YouTube Ads
21:10 Why Only 10% of Marketers Use YouTube Ads
23:03 Challenges in Transitioning from Meta Ads to YouTube Ads
25:52 Average Cost Per Lead for YouTube Ad Campaigns
27:55 What the Top 1% of YouTube Ad Clients Have in Common
31:17 Connect with Ben Jones
Mentioned Resources:
11:12 It’s Not About The Nail https://www.youtube.com/watch?v=-4EDhdAHrOg
Connect with Ben Jones to learn more about YouTube Ads
🔗 Linkedin: https://www.linkedin.com/in/ben09
🔗 Instagram: https://www.instagram.com/ben.jonesofficial/
🔗 Website: https://titanmarketer.com/
#youtubeads #youtubeadvertising #youtubeadsguide #ads #business
=============================
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@mrgrowthboss
Stay connected.
🔗 Instagram: https://www.instagram.com/mrgrowthboss
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/

Tuesday Dec 17, 2024
Tuesday Dec 17, 2024
Did you know you can scale your business to 7 figures with YouTube Ads?
In EP 15 of Growth Boss, YouTube ads expert Ben Jones reveals how to create campaigns that actually work. He breaks down ad structure, common mistakes to avoid, and how to turn views into customers.
You’ll also learn what makes a great hook, how to measure success, and why many businesses miss out on YouTube Ads’ full potential.
Tune in for the full episode to discover how to scale with YouTube Ads!
#youtubeads #youtubeadvertising #youtubeadsguide #ads #business

Thursday Dec 12, 2024
How To Scale An 8-Figure Brand In Just Three Years | Ilan Nass
Thursday Dec 12, 2024
Thursday Dec 12, 2024
Scaling a brand quickly is essential for standing out in today’s fast-paced market. Growing your business to the next level can mean bigger revenue, a stronger reputation, and more opportunities to connect with your audience. It may not be easy but with the right strategies and mindset, it’s achievable!
Want to learn how to scale a brand with proven and effective strategies? In this episode, Ilan Nass shares exactly how he’s helped brands reach 8-figures in just three years. He talks about the strategies that really work, the traps to avoid, and how to create ads that grab attention. Ilan also covers key metrics to track, brandformance, and more!
Ilan Nass is a seasoned performance marketer who has driven exponential growth for major brands. With over nine years of experience, Ilan has helped companies achieve multi-million-dollar revenue spikes, organic traffic growth, and nine-figure valuations. He now leads Taktical Digital, where he continues to scale brands by optimizing their direct response and digital marketing strategies.
Mentioned Sites and Articles:
05:02 Fahlo: https://myfahlo.com/
12:28 Mid-day Squares: https://www.middaysquares.com/
12:47 Liquid Death: https://liquiddeath.com/
13:22 Branformance: https://www.forbes.com/councils/forbesagencycouncil/2024/07/31/what-is-brandformance-and-how-does-it-propel-brands/
Connect with Ilan Nass to learn more about rank and rent
🔗 X: https://x.com/ilannass
🔗 LinkedIn: https://www.linkedin.com/in/ilannass/
🔗 Website: https://taktical.co/
#businessgrowth #brandbuilding #scalingbusiness #brandformance #entrepreneurship
=============================
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@mrgrowthboss
Stay connected.
🔗 Instagram: https://www.instagram.com/mrgrowthboss
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/

Tuesday Dec 10, 2024
How To Scale An 8-Figure Brand In Just Three Years | Growth Boss EP 14 Teaser
Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
Want to scale your business fast?
It's not easy, but it is possible with the right strategies.
Scaling a brand quickly is crucial for standing out in today’s fast-paced market.
It means more revenue, stronger connections with your audience, and bigger opportunities.
In Episode 14 of Growth Boss, Ilan Nass shares how he’s helped brands hit 8-figures in just three years. Ilan talks about the strategies that really work, the traps to avoid, and how to create ads that capture attention. He also dives into the key metrics you need to track, brandformance, and more.
If you're ready to learn how to scale a business the right way, don’t miss this episode, coming this Thursday!
--
P.S. I’m currently looking for growth marketers to interview. If you know anyone, drop their name in the comments!
#businessgrowth #brandbuilding #scalingbusiness #brandformance #entrepreneurship
=============================
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@mrgrowthboss
Stay connected.
🔗 Instagram: https://www.instagram.com/mrgrowthboss
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv