Growth Boss

SEO Is Dead Without This | Georgia Tan

Getting to the top of Google isn’t enough anymore. What really matters is what people do after they click. That’s where Search Experience Optimization (SXO) comes in. SXO combines SEO, user experience, and conversion strategies to make sure your website is easy to use and gets real results. It's all about helping people find what they need and take action once they’re on your site.
In this episode, Georgia Tan explains why SEO doesn’t work well on its own anymore and how SXO helps turn traffic into leads or sales. She shares her step-by-step process, a case study with real numbers, and simple ways you can improve your website today. Georgia also talks about what every business owner should know before starting with SXO so you don’t waste time or money.
Georgia Tan is an SEO and SXO consultant with almost 10 years of experience helping brands grow through organic search. She’s the Co-founder and Head of Search at Switch Key Digital, where she helps businesses build websites that not only rank on Google but also feel easy to use and lead to real growth.
Timestamp:00:00 Intro  00:27 Georgia Tan’s Background  01:00 What Is Search Experience Optimization (SXO)  04:37 Process in Search Experience Optimization  10:08 Benefits of Search Experience Optimization  11:15 Search Experience Optimization Case Study  14:03 Quick Wins to Improve Conversions  17:23 What Business Owners Should Know Before Starting SXO  19:48 Connect with Georgia Tan 
Connect with Georgia Tan to learn more about Search Experience Optimization🔗 LinkedIn: https://www.linkedin.com/in/georgiaswtan/ 🔗 Website: https://www.switchkeydigital.com/  
#sxo #searchexperienceoptimization #userexperience #sxostrategy #seo
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

SEO Is Dead Without This | Growth Boss EP 53 Teaser

Ranking on Google isn’t enough anymore.
Not if no one takes action once they land on your site.
That’s where SXO comes in.Search Experience Optimization.
It’s the next evolution of SEO.Because traffic without conversions is just a vanity metric.
In this episode, Georgia Tan breaks down:→ What SXO really means→ How to turn traffic into sales→ Simple fixes that boost conversions→ A real case study with real results→ What business owners need to know before they start
Georgia is the Co-founder and Head of Search at Switch Key Digital.With nearly 10 years in SEO and UX, she knows how to make your site rank and perform.
This one’s for business owners, marketers, and anyone tired of SEO that doesn’t move the needle.
Full episode drops tomorrow.
Follow @iamgerrid for real strategies on business growth, leadership, and marketing that works.
#sxo #searchexperienceoptimization #userexperience #sxostrategy #seo #growthboss #businesspodcast #marketingpodcast #florida #usa 
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How to Avoid Wasting Hours on Creating Business Videos No One Watches | Daniel Borba

Creating business videos takes a lot of time and energy, so it’s frustrating when no one watches them. The problem usually isn’t your gear or how the video looks, it’s the message and the plan behind it. If you want people to care about your videos, you need to focus on what they actually want to see. When your content is clear, helpful, and made with the viewer in mind, it works better and feels more real.
In this episode, Daniel Borba shares how to stop wasting time on videos that don’t get results. He talks about how to make your brand stand out through video, where to post your content, and how to come up with ideas people care about. Daniel also shares tips on using AI for content ideas, the basic equipment you need, and the biggest mistakes business owners make when starting with video.
Daniel Borba is the CEO of SparkPortal, a video strategy and production company that helps businesses create content with real impact. After moving to Miami in 2001, he faced challenges with money and school but found a path through video. From wedding videos to animation to leading his own agency, Daniel’s story shows how passion and hard work can turn into something powerful.
Timestamp:00:00 Intro  00:26 Daniel Borba’s background  01:05 How to create brand differentiation through video content  04:50 Where to publish the video content  07:25 Equipment needed to create video content  10:50 Why you have to start creating video content  13:50 How to come up with ideas to create video content  18:15 Using AI to create video content ideas  22:24 Other important things to know when creating video content  24:04 Connect with Daniel Borba 
Connect with Daniel Borba to learn more about video content strategies🔗 LinkedIn: https://www.linkedin.com/in/danielborba/  🔗 Website: https://sparkportal.com/  
#videocontent #videomarketing #videomarketingtips #videomarketingstrategy #videocontentmarketing
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How to Avoid Wasting Hours on Creating Business Videos No One Watches | Growth Boss EP 52 Teaser

Most business videos don’t fail because of gear.They fail because there’s no plan.
No real message.No hook.No reason for someone to care.
If you’re spending hours making videos no one watches...It’s time to rethink your strategy.
In this episode, Daniel Borba shares how to:→ Make your videos actually worth watching→ Use AI to come up with content ideas→ Stand out with simple, clear messaging→ Avoid common mistakes most business owners make→ Post your videos where they’ll actually get seen
Daniel is the CEO of SparkPortal.He’s helped brands go from forgettable to unforgettable using the power of video.
If you’re creating content for your business, this one’s a must-watch.
New teaser out now. Full episode drops tomorrow.
#videocontent #videomarketing #videomarketingtips #videomarketingstrategy #videocontentmarketing #growthboss #businesspodcast #marketingpodcast #florida #usa
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How Multi-Identity Marketing is Unlocking the Next Wave of Performance | Sarah Levinger

Marketing is changing fast, and the best brands are the ones that truly understand their customers. Multi-identity marketing is about seeing people as more than just one thing. Your customers have different sides, emotions, and goals. When your ad speaks to those real parts of who they are, it connects in a way that drives real results. It’s not about guessing or using broad groups, it’s about creating messages that feel personal and true.
In this episode, Sarah Levinger explains how to use identity-based marketing to improve your ad performance. She shares how to find customer identities by looking at reviews, how to turn those insights into headlines, and how to mix emotion with data to build a brand that performs. You’ll also hear her step-by-step process for turning what people feel into copy that works.
Sarah Levinger spent 10 years learning what really makes people buy. After seeing brands struggle to connect with their audience, she found that real growth comes from understanding how people think and feel. Today, she helps businesses use buyer psychology to create marketing that speaks to real people and builds strong, lasting connections.
Timestamp:00:00 Intro  00:28 Background of Sarah Levinger  01:10 What Is Multi-Identity Marketing?  02:21 How to Build Out Multi-Identity Marketing for Clients  06:18 How to Figure Out the Identities of Target Customers  07:45 Capturing Identities from Reviews  08:44 How to Transform Identity Data from Reviews into Copy  12:31 Process of Creating a Headline from Data  14:10 How to Get Identity Emotions When a Brand Is New  15:59 Other Things to Consider When Building an Identity Strategy  17:56 Example Strategy Scenario: Skincare Client  22:28 Process of Building a Tactical Brand  23:21 Keys to Success in Building a Tactical Brand  27:44 How to Build Experience for Your Brand  29:32 Difference Between Brand and Performance  30:24 How to Test Ad Ideas Using Emotions and Identities  33:23 Important Things to Consider for Business Owners  37:21 Connect with Sarah Levinger
Connect with Sarah Levinger to learn more about performance marketing🔗 LinkedIn: https://www.linkedin.com/in/sarahlevinger/  🔗 X: https://x.com/SarahLevinger/ 🔗 Podcast: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629/ 🔗 Website: https://www.tetherinsights.io/  
#marketingstrategy #adcreative #performancecreative #performancemarketing #identitymarketing
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How Multi-Identity Marketing is Unlocking the Next Wave of Performance | Growth Boss EP 51 Teaser

The best-performing ads don’t just talk at people.They speak to people.
And not just one version of them.
Your customers are multi-dimensional.They’re not just a parent, or a founder, or a skincare lover.They’re all of that, and more.
That’s what multi-identity marketing is all about.And it’s changing the game.
In this episode, Sarah Levinger breaks down how to:→ Uncover your customer’s layered identities→ Pull emotional cues straight from reviews→ Turn those cues into high-performing headlines→ Blend emotion and data into brand stories that convert
Sarah has spent over a decade mastering the psychology behind why people buy. She’s helped brands build deeper trust, connection, and performance by getting personal.
This episode is a roadmap to smarter creative.If you want ads that hit, not just run, this is for you.
Full episode drops tomorrow.Don’t miss it.
#marketingstrategy #adcreative #performancecreative #performancemarketing #identitymarketing #growthboss #businesspodcast #marketingpodcast #florida #usa 
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How to Increase Customer Loyalty by 45 % with Handwritten Notes | David Wachs

Customer loyalty isn’t just about points and discounts. It’s about making people feel seen. In a world flooded with emails and automated messages, a handwritten note can be the thing that sets your business apart.
In this episode, David Wachs shares how businesses are increasing retention by up to 45% using handwritten letters. He explains what works, what doesn’t, and how to decide if this strategy fits your brand. From cost to design choices and real-world case studies, David breaks down everything you need to know to get started.
David Wachs is the founder of Handwrytten, a company using robots to help businesses scale handwritten outreach. He’s on a mission to bring back real connection in customer communication and has helped top brands and nonprofits create more meaningful relationships through simple, thoughtful gestures.
Timestamp:
00:00 Intro
00:25 Background of David Wachs
00:44 Types of Businesses That Benefit from Handwritten Notes
02:13 What Handwritten Letters Look Like
04:05 How to Increase Customer Retention by 45%
06:39 Cost of Handwritten Letters
07:02 Case Study: Handwritten Letters for the Average Business Owner
08:06 Should Cards Be Branded or Not?
09:18 Key Considerations Before Testing Handwritten Letters
10:16 How Handwrytten Started and Found Success
15:48 Connect with David Wachs
 
Connect with David Wachs to learn more about personalized marketing
🔗 LinkedIn: https://www.linkedin.com/in/davidwachs/  
🔗 Company: https://www.handwrytten.com/ 
 
#customerloyalty #customerretention #customerexperience #personalizedmarketing #brandloyalty
 
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🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    
 
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/

How to Increase Customer Loyalty by 45 % with Handwritten Notes | Growth Boss EP 50 Teaser

Most businesses send another email.
Smart businesses send this instead:
Handwritten notes.
Yes, real ones. Ink on paper.
In this episode, David Wachs shares how businesses are boosting retention by up to 45% using handwritten letters.
→ Why personalization beats automation→ Which industries this works best in→ What your note must include to get results→ Whether branded cards help or hurt→ And how to test this without wasting budget
David is the founder of Handwrytten, a company using robots to scale handwritten outreach (yep, robots with pens).
He’s helped brands and nonprofits create meaningful moments, without relying on discounts or loyalty programs.
This one’s for anyone trying to stand out in a world of noise.
Full episode drops tomorrow. Don’t miss it.
..
Follow @iamgerrid for more real strategies on business growth, leadership, and marketing that works.
#customerloyalty #customerretention #customerexperience #personalizedmarketing #brandloyalty #growthboss #marketingpodcast #businesspodcast #florida #usa
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How To Grow A Nine-figure Advertising And Marketing Agency | Alex Melen

Growing an agency to nine figures takes more than talent. It takes clarity, systems, and the ability to scale without losing your edge. From defining a clear value proposition to building a global team, success comes from doing the hard things right.
In this episode, Alex Melen shares how he and his brother built SmartSites into one of the top-rated digital marketing agencies in the US. He talks about early decisions that shaped the business, the mindset shifts that made growth possible, and how to maintain culture and accountability across six offices worldwide. He also shares his views on how AI is changing the agency landscape.
Alex Melen is an award-winning entrepreneur and co-founder of SmartSites, with over 400 employees worldwide. He’s been a leader in digital marketing for over two decades, spoken at nearly 100 conferences, and featured in top outlets like Forbes and NPR. His approach is practical, proven, and focused on long-term growth.
Timestamp:
00:00 Intro
00:25 Background of Alex Melen
01:17 Early Days of SmartSites
04:08 How to Figure Out the Unique Value Proposition
12:32 Deciding to Grow the Business
17:36 Keys to Success in Growing the Business
22:13 Marketing Tactics with Only 10% of the Budget
24:53 Scaling Challenges and Operational Keys to Success
30:43 How to Standardize Culture Across 6 Offices Worldwide
34:46 Percentage of American vs. International Employees
37:27 Creating Accountability Across a Diverse Team
39:34 Thoughts on How AI Is Changing the Business World
47:34 Connect with Alex Melen
 
Connect with Alex Melen to learn more about growing an agency
🔗 LinkedIn: https://www.linkedin.com/in/alexmelen/  
🔗 Website: https://www.alexmelen.com/ 
🔗 Company website: https://www.smartsites.com/ 
 
#businessgrowth #entrepreneurship #scalingbusiness #marketingagency #businessowner
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🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    
 
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How To Grow A Nine-figure Advertising And Marketing Agency | Growth Boss EP 49 Teaser

Growing a nine-figure agency takes more than hustle.
It takes clarity.Systems.And the ability to scale without losing your edge.
In this episode, Alex Melen shares how he and his brother built SmartSites into one of the top-rated digital agencies in the U.S., with over 400 employees across six global offices.
→ The early decisions that shaped their growth→ How to define your unique value proposition→ Why standardizing culture and accountability is a non-negotiable→ What it takes to scale without breaking→ And how AI is already transforming the agency model
Alex Melen has been leading in digital marketing for over 20 years.He’s spoken at nearly 100 conferences, been featured in Forbes and NPR, and has the numbers to back it all up.
If you’re running, or dreaming of running, a successful agency, this one’s for you.
Full episode drops tomorrow. Don't miss it!
..
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/