Growth Boss

How To Scale with Top-of-funnel Campaigns via Google Shopping and YouTube Ads | Kris Beltins

Scaling your eCommerce business requires more than just great products. It’s about getting the right customers at the right time. Smart top-of-funnel campaigns on Google Shopping and YouTube Ads can drive serious growth by bringing in new customers before they’re even searching for your brand. But without the right strategy, you’ll end up wasting ad spend with little return.
In this episode, Kris Beltins breaks down the key strategies for launching and scaling top-of-funnel campaigns that drive real conversions. He shares insights on product feed optimization, keyword targeting, and how to maximize ROAS with non-branded Google Shopping and YouTube Ads. Kris also covers Performance Max campaigns and budget for the ads.
Kris Beltins is a paid media expert who has managed over $20M in ad spend, generating more than $200M in revenue for DTC brands. He created the “50/30/20 Google Ads Framework,” which helps brands scale by separating branded and non-branded campaigns and testing new approaches. His data-driven strategies are designed to unlock real growth and take eCommerce brands to the next level.
Timestamp:
00:00 Intro
00:27 Kris Beltins’ Background
01:25 Top-of-Funnel Experience
03:22 Fundamentals of Starting a Campaign
04:33 Must-Haves for Great Results
05:29 Google Ads Basics
06:24 Product Feed Optimization in Google Ads
07:23 The Impact of Feed Optimization
08:24 Tips for Optimizing Google Shopping Campaigns
11:07 Using Lifestyle Images for eCommerce Brands
11:57 Setting Up the Campaign
13:12 How to Create a Successful PMax Campaign
16:16 Next Steps After Setup
18:00 Keyword Targeting Strategies
19:52 ROAS from Top-of-Funnel Campaigns
20:57 Leveraging Lifetime Value for Scaling
22:04 Should You Bid on Competitors?
23:14 Other Strategies for Successful Campaigns
24:46 Time Spent on an Average Campaign
26:58 What’s Working Now on YouTube Ads for D2C Brands
28:23 ROAS: YouTube vs. Meta
29:21 Best Starting Budget for YouTube Ads
30:12 Repurposing Meta Ads for YouTube Ads
30:59 YouTube Ads Profitability Breakdown
31:38 Other Secrets to Succeeding with YouTube Ads
32:05 Insights from the Top 1% of Successful Clients
33:23 Connect with Kris Beltins
 
Connect with Kris Beltins to learn more about Google Shopping Ads and YouTube Ads
🔗 LinkedIn: https://www.linkedin.com/in/ecomkristaps/ 
 
#paidads #googleads #youtubeads #googleshoppingads #paidadvertising
 
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🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    
 
Stay connected.
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🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How To Scale with Top-of-funnel Campaigns via Google Shopping and YouTube Ads | Growth Boss EP 26 Teaser

Most brands focus on scaling bottom-of-funnel campaigns. But, the real growth happens at the top.
If you’re only targeting people already searching for your product, you’re leaving money on the table. In EP 26 of Growth Boss, Kris Beltins shares how to scale with top-of-funnel Google Shopping and YouTube Ads. He breaks down product feed optimization, keyword targeting, and how to maximize ROAS with non-branded campaigns. Plus, he dives into Performance Max campaigns and how to budget effectively.
This episode drops on Thursday. Don’t miss it!
#paidads #googleads #youtubeads #googleshoppingads #paidadvertising
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Stay connected.🔗  Instagram: https://www.instagram.com/iamgerrid🔗  LinkedIn: https://www.linkedin.com/in/gerrid-smith/🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How To 5X Your Business By Actually Doing Less | Mads Singers

Scaling your business doesn’t always mean working harder, it’s about working smarter. Many business owners struggle with management, delegation, and building efficient processes, which holds them back from real growth. When you focus on optimizing your team and streamlining your workflow, you can achieve more by actually doing less.
In this episode, Mads Singers breaks down the key principles of effective management and how to 5X your business. He shares why most entrepreneurs struggle with delegation, the importance of clear processes, and the best resources that can help drive faster results. Mads also covers how to create a winning sales and marketing routine, establish team accountability, and hire the best people to help scale your business sustainably.
Mads Singers is a management coach with over 12 years of experience helping business owners optimize their teams for growth. He has worked with businesses across SEO, eCommerce, agencies, and SaaS, helping them build high-performing teams that scale efficiently. With experience working with both startups and major corporations like Shell and Coca-Cola, Mads specializes in teaching business owners how to manage people effectively and get real results.
Timestamp:
00:00 Intro
00:27 Mads Singers’s Background
01:02 Why Do Many People Struggle With Management?
04:32 First Steps To 5X Business By Doing Less
12:17 Replicating Tasks Through Processes
14:59 Niching Down
16:26 Next Steps To 5X Business By Doing Less
19:32 Best Books About Management and Leadership
21:35 Establishing Sales and Marketing Routine For Business Owners
23:45 How To Manage Team Accountability
28:41 Providing Incentives To The Team
32:42 Best Books For Communication and Understanding The Team
33:08 How To Hire The Best People For The Team
Connect with Mads Singers to learn more about Effective People Management
🔗 LinkedIn: https://linkedin.com/in/madssingers 
🔗 Website: https://madssingers.com/ 
 
#peoplemanagement #managementconsulting #managementtips #management #businessgrowth
 
=============================
 
🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    
 
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How To 5X Your Business By Actually Doing Less | Growth Boss EP 25 Teaser

Most business owners think scaling means working harder. 
But what if the secret to 5X growth is actually doing less?
In EP 25 of Growth Boss, Mads Singers shares why effective management—not more work—is the key to real business growth. He breaks down the biggest delegation mistakes, how to create clear processes, and the sales and marketing routines that actually move the needle. If you’re ready to build a high-performing team and scale sustainably, this one’s for you.
The new episode drops on Thursday. Don’t miss it!
#peoplemanagement #managementconsulting #managementtips #management #businessgrowth
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Stay connected.🔗  Instagram: https://www.instagram.com/iamgerrid🔗  LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Why Copywriting Is Only 10% Writing | Defne Gencler

Great website copywriting isn’t just about writing well. It’s about understanding your audience, setting clear goals, and building a strategy that makes people take action. The best copy doesn’t just share information; it gets results.
In this episode, Defne Gencler talks about why writing is only 10% of copywriting and what makes up the other 90%. She shares how to create strong value propositions, set the right goals, and adjust your strategy based on your audience. Whether you’re writing a homepage or starting from scratch, Defne gives tips you can use right away to improve your copy.
Defne Gencler is an experienced copywriter who helps businesses grow through great content. She’s worked with all kinds of companies, from tech startups to non-profits, and achieved big results like tripling event signups and increasing conversions by 70%. Her clients love her clear, no-nonsense approach and her ability to deliver work that actually works.
Timestamp:
00:00 Intro
00:30 Defne Gencler’s Background
01:12 Keys to Success: Shifting From Corporate to Starting Your Own Agency
02:44 Why Copywriting Is Only 10% Writing
03:34 What Is Strategy in Copywriting
04:23 Good vs. Bad Goals in Copywriting
05:14 Examples of Good Goals in Website Copy
09:58 Good vs. Bad Value Proposition
10:57 Unique Value Proposition as a Copywriter
12:59 Creating Video Content to Get Leads
14:15 How to Identify Your Ideal Client
17:28 How Do Competitors Play a Role in Copywriting
18:46 How Does Sophistication Affect Strategy
21:51 Copywriting Process for an Unfamiliar Audience
23:06 Copywriting First Steps
26:52 Don’t Do SEO on the Homepage
27:31 Top 1% of Successful Clients
28:59 Other Critical Components in the Copywriting Process
29:44 Connect with Defne Gencler
 
Mentioned Tools
24:54 Octopus: https://octopus.do/ 
 
Connect with Defne Gencler to learn more about Website Copywriting
🔗 LinkedIn: https://www.linkedin.com/in/defnegencler/ 
🔗 Website: https://laurelleaf.co/ 
 
#copywritingprocess #copywritingtips #copywritingstrategy #websitecopywriting #copywriting
 
=============================
 
🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@iamgerrid/    
 
Stay connected.
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🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Why Copywriting Is Only 10% Writing | Growth Boss EP 24 Teaser

90% of copywriting is strategy. Writing is only 10%.
If your website isn’t converting, you’re probably focused on the wrong part.
In EP 24 of Growth Boss, Defne Gencler breaks down what really makes website copy convert. She shares how to craft strong value propositions, set goals that actually lead to sales, and avoid common mistakes businesses make when writing their homepage. 
If you want your website to drive more leads and customers, this episode is for you.
This episode drops on Thursday. Don't miss it!
#copywritingprocess #copywritingtips #copywritingstrategy #websitecopywriting #copywriting
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Stay connected.🔗  Instagram: https://www.instagram.com/iamgerrid🔗  LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/ 
 

How To Generate 700 B2B Leads In One Month with LinkedIn Ads | Tom Casano

LinkedIn Ads are a great way to reach the right people and grow your business, especially for B2B companies. But to see real results, you need more than just ads. You need the right strategy, clear goals, and strong copy that turns clicks into leads. When done right, LinkedIn Ads can help your business stand out and scale fast.
In this episode, Tom Casano shares how he helped a B2B company get 700 leads in just one month with LinkedIn Ads. He explains how to create lead magnets that work, set up campaigns for the best results, and why good website conversion copywriting is key. Tom also talks about how LinkedIn Ads compare to Google and Meta Ads and gives tips on targeting, budgeting, and follow-ups to make your campaigns even better.
Tom Casano is a LinkedIn Ads strategist with over 12 years of experience in B2B lead generation. He’s managed over $50M in ad spend and has a proven system to help businesses get more visibility, leads, and sales. Tom’s focused on finding what works, solving problems, and helping businesses grow with LinkedIn Ads.
Timestamp:
00:00 Intro
00:29 Tom Casano’s Background
00:58 Transition from SEO to LinkedIn Ads
01:36 Google Ads vs. Meta Ads vs. LinkedIn Ads
02:39 First Steps to Getting 700 Leads with LinkedIn Ads
06:24 Creating Effective Lead Magnets
07:13 The Go-to Type of Lead Magnet
08:59 Narrow vs. Broad Campaigns
11:07 Bidding Strategies on LinkedIn
13:09 Direct-to-Consumer Ad Campaigns on LinkedIn
14:25 Product Example to Launch on LinkedIn Ads
15:56 Average Cost per Lead and Acquisition with LinkedIn Ads
18:19 Success of LinkedIn Ads Compared to Other Platforms
19:35 Key Components of a Successful LinkedIn Ad Campaign
22:37 How Many Ads to Run on LinkedIn
24:29 The Most Effective Follow-Up Tactics
26:26 Insights from the Top 1% of LinkedIn Ad Clients
29:16 Final Suggestions and Hacks for LinkedIn Ads
29:58 Connect with Tom Casano
 
Connect with Tom Casano to learn more about LinkedIn Ads
🔗 LinkedIn: https://www.linkedin.com/in/tomcasano/ 
🔗 Website: https://www.tomcasano.com/  
 
#linkedinads #linkedinadvertising #linkedinadsguide #linkeedinmarketing #leadgeneration
 
=============================
 
🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@iamgerrid/    
 
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/

How To Generate 700 B2B Leads In One Month with LinkedIn Ads | Growth Boss EP 23 Teaser

Want to generate 700 B2B leads in just one month?
Running LinkedIn Ads isn’t just about setting up campaigns and hoping for the best. It’s about having the right strategy, clear goals, and conversion-focused copy that turns clicks into real leads.
In EP 23 of Growth Boss, Tom Casano shares how he helped a B2B company get 700 leads in 30 days with LinkedIn Ads. He breaks down the best lead magnets, targeting strategies, bidding tactics, and follow-up methods to maximize results. Plus, he explains how LinkedIn Ads stack up against Google and Meta Ads for B2B marketing.
This episode drops on Thursday. Don’t miss it!
#linkedinads #linkedinadvertising #linkedinadsguide #linkeedinmarketing #leadgeneration

How to Build A Website That Converts In Just 4 Weeks | Annie Maguire

Building a website that drives real results starts with understanding your audience, setting clear goals, and creating copy that resonates. Conversion-focused websites don’t just look good they guide visitors to take meaningful action, whether that’s signing up, filling out a form, or making a purchase.
In this episode, Annie Maguire walks through her proven process for improving website conversion rates in just 4 weeks. She shares how to ask the right questions, craft standout headlines, and use creative incentives to gather better customer insights. Annie also discusses her favorite website copy structure, how to differentiate your brand in SEO, and why guarantees can make or break your website copy.
Annie Maguire is a conversion copywriter specializing in persuasive website copy that generates leads and sales. With a background working with major brands like Samsung, Visa, and HBO, Annie combines deep customer research with clear, actionable copywriting. She’s passionate about helping small and mid-sized businesses create websites that work as hard as they do.
Timestamp:
00:00 Intro
00:25 Annie Maguire’s Background
00:58 First Steps In Improving Website Conversion Rates
03:18 Examples of Great Goals From Clients That Can Help In Creating Better Copy
04:30 Most Critical Questions In The Questionnaire
07:15 What Is The Key To Differentiation In SEO
08:45 Next Steps In Improving Website Conversion Rates
10:34 Number of Responses To Do The Copywriting Effectively
12:20 Creative Incentives To Generate More Response For Surveys
13:41 Resource Guide and Information Architecture 
15:46 Keys To Success In Information Architecture
16:28 Use of ChatGPT To Upload Customer Data
17:03 Final Steps In Improving Website Conversion Rates 
18:04 Favorite Website Copy Structure To Follow
19:04 Best Tips For Writing Exceptional Headlines
20:17 Adding Guarantees In Website Copy
21:48 Top 1% of Clients
23:11 Connect with Annie Maguire
 
Connect with Annie Maguire to learn more about Website Conversion Copywriting
🔗 LinkedIn: https://www.linkedin.com/in/maguireannie/  
🔗 Course: https://learn.anniemaguire.com/ff879166-9bb9-47a7-b998-19cb1ca30c6  
🔗Website: https://anniemaguire.com/ 
 
#copywriting #conversioncopywriting #conversioncopywriting #websiteconversion #websitecopy
 
=============================
 
🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@iamgerrid/    
 
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How To Dominate International SEO In The Search Results | Alex Galinos

International SEO is all about making sure your website ranks well in different countries and languages. If you want to reach a global audience, it's important to structure your site correctly for different regions and use smart strategies for things like links and content that help boost your visibility worldwide.
In this episode, Alex Galinos shares his proven strategies for international SEO. He talks about how to structure your website for different languages and countries, producing mass content, and link building strategy. Alex also discusses some of the challenges in international SEO and what to expect in the future.
Alex Galinos is an international SEO expert with experience helping businesses increase traffic, leads, and sales. He’s worked with industries like travel, eCommerce, health, and online learning, growing companies in 19 countries. Alex is also the Co-Founder of Parents Hub, a parenting site he grew to over 100,000 monthly visitors in its first year. He currently serves as Head of SEO & SEO Product Manager at hoppa.
Timestamp:
00:00 Intro
00:31 Alex Galinos’ Background
01:37 Working on Hoppa
03:53 Structuring Websites for Language and Country Targeting
06:44 Challenges in International SEO
10:00 Biggest Impact from Site Changes
13:04 Producing Mass Content
15:31 Competing On-Page Where Links Matter Less
17:30 Link Building Strategy
19:49 Why Guest Posts Aren’t Recommended
20:45 Link Building Mix
25:07 Anchor Text Strategy
27:16 Using AI to Scale Content
30:00 The Future of SEO in 2025
31:36 Connect with Alex Galinos
Mentioned Sites and Tools
01:47 Hoppa https://www.hoppa.com/
28:26 SurferSEO https://surferseo.com/
Connect with Alex Galinos to learn more about Inbound International SEO
🔗 LinkedIn: https://www.linkedin.com/in/alexgalinos/
#internationalseo #internationalseostrategy #globalseo #seostrategy #seo
=============================
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@iamgerrid
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/