Growth Boss

How To 10x Your Business In Three Years By Documenting Your Marketing Strategy | Saul Marquez

Growing your business takes more than just hard work. It requires a clear, documented strategy that you can follow and adapt over time. By carefully documenting your marketing plan, you can set your business up for exponential growth.
In this episode, Saul Marquez explains how documenting your marketing strategy can help you 10x your business in just three years. He breaks down the key components of a successful brand guide, why documentation is critical, and the process to follow when building a marketing strategy from scratch. Saul also shares how to identify your target customer, their pain points, and what to do after defining these key insights.
Saul Marquez is the CEO of Outcomes Rocket, an agency that helps healthcare founders and leaders grow their businesses with smart, data-driven marketing strategies. With over 18 years of experience, Saul uses the latest tools like AI and automation to deliver real results. He’s passionate about improving healthcare while lowering costs and delivering better service.
Timestamp:00:00 Intro00:25 Background of Saul Marquez01:08 Where to Start When Documenting a Marketing Strategy02:45 Why It's Important to Document06:28 The Process of Documenting a Marketing Strategy13:18 Prompt for Creating a Brand Guide15:04 Critical Components of a Strong Brand Guide18:15 Next Steps After Identifying the Target Customer and Their Pain Points23:15 Other Things to Consider25:40 Connect with Saul Marquez
Connect with Saul Marquez to learn more about marketing strategy documentation🔗LinkedIn: https://www.linkedin.com/in/saulmarquez1/  🔗Website: https://outcomesrocket.com/  🔗 Podcast: https://outcomesrocket.com/podcast/   
#marketingstrategy #marketingdocumentation #businessdocumentation #businessstrategy #brandguide
=============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How To 10x Your Business In Three Years By Documenting Your Marketing Strategy | Growth Boss EP 44 Teaser

Want to 10x your business in three years?
Document your marketing strategy.
Yes. Write it down.
Step by step.
Who you're targeting.What they care about.Why they buy.What your brand actually stands for.
Most founders skip this.That’s why they stay stuck.
In this episode, Saul Marquez shares:
→ How to create a brand guide that actually drives results.→ Why documentation is your secret growth weapon.→ And the exact process to follow — even if you’re starting from scratch.
Saul is the CEO of Outcomes Rocket. He helps healthcare founders grow with strategy, data, and AI.
This episode is for any business owner who wants to grow on purpose, not by luck.
The teaser is live now, and the full episode drops tomorrow.
#marketingstrategy #marketingdocumentation #businessdocumentation #businessstrategy #brandguide #growthboss #businesspodcast #marketingpodcast #sarasota #florida
=============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

Parasite SEO, AI, and Link Building | Charles Floate

Parasite SEO is a clever way to boost your website’s rankings by using other high-authority sites. Instead of building your own authority, you create content on trusted websites that already rank well. This helps you get more visibility and drive traffic to your site faster.
In this episode, Charles Floate explains how Parasite SEO works, including how to find the best sites, create great content, and build links to improve your rankings. He also shares tips on using AI for content, making smart link-building investments, and what’s coming in SEO in 2025.
Charles Floate is an SEO expert with over 15 years of experience. He’s known for his black hat SEO strategies and has worked with big clients. Charles has spoken at more than 40 conferences and continues to grow his own websites and family business.
Timestamp:00:00 Intro00:25 Charles Floate’s Background00:53 What is Parasite SEO?04:11 How to Find Authority Websites06:28 How to Create Content for the Site08:47 Building Links to the Pages Created12:16 Hacks for Publishing Articles on Parasite Sites15:11 Link Building Investment19:02 Link Building Tactics That Will Be Big in 202520:30 Other Link Building Strategies25:02 How to Create Content with AI28:08 Growing a Family Business31:29 Scaling Strategies for a Family Business33:11 How to Rank in ChatGPT36:32 Top Mistakes in SEO and Business40:20 Things to Look Forward to in SEO41:30 Connect with Charles Floate
Connect with Charles Floate to learn more about Parasite SEO🔗YouTube: https://www.youtube.com/@CharlesFloate  🔗 X: https://x.com/Charles_SEO  🔗 Website: https://www.charlesfloate.com/   🔗 LinkedIn: https://www.linkedin.com/charlesfloate  
#parasiteseo #linkbuilding #blackhatseo #seo #searchengineoptimization 
=============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

Parasite SEO, AI, Link Building, Family Business | Growth Boss EP 43 Teaser

Want faster rankings without building a whole new website?
That’s the power of Parasite SEO, using high-authority sites to get your content ranking fast.
In EP 43 of Growth Boss, Parasite SEO expert Charles Floate breaks down how Parasite SEO works, how to find the right sites, and how to build links that actually move the needle. We also talk about how to use AI for content, what link-building investments are worth it, and where SEO is heading in 2025.
If you’re serious about search, this is one episode you can’t skip.
Full episode drops tomorrow. Don’t miss it.
#parasiteseo #linkbuilding #blackhatseo #seo #searchengineoptimization #growthboss #businesspodcast #marketingpodcast #florida #usa 
=============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How To Grow A Shopify Brand from Zero to 6-Figures in Just Six Months | Louis Smith

Growing a successful Shopify brand takes more than just launching products. It’s about choosing the right niche, building trust with your audience, and creating content that builds authority in your space. When done right, eCommerce SEO can turn a brand from zero to six figures fast.
In this episode, Louis Smith breaks down how he helped a Shopify brand hit 6-figures in just six months. He shares practical tactics that worked early on, how to leverage social proof, what role product bundles play in SEO, and how topical authority beats domain authority in 2025. Louis also shares his top link building tips and lessons from working with high-performing eCommerce clients.
Louis Smith is an eCommerce SEO expert who helps DTC brands grow through smart SEO strategies, content marketing, and authority building. With years of experience working on Shopify stores, Louis focuses on scaling fast while keeping SEO fundamentals strong. He also shares insights regularly through content and training for eCommerce founders looking to grow through organic traffic.
Timestamp:00:00 Intro00:26 Louis Smith’s Background01:01 Starting Point of Growing a Shopify Brand to 6 Figures04:55 Key Considerations Before Targeting a Niche06:31 Social Proof Strategy08:36 Tactics That Helped Get Fast Results10:42 Link Building Strategy12:21 Other Channels That Performed Well Besides SEO14:07 How to Build Topical Authority for an E-commerce Brand16:14 Building Topical Authority for a New Brand17:58 Does Google Treat Product Bundles as Unique SKUs?19:31 How Many Keywords to Target per Page20:37 Technical SEO Strategies and Hacks23:10 Topical Authority vs. Domain Authority in 202523:41 Traits of the Top 1% of Successful Clients25:09 Additional Lessons for Growing an E-commerce Brand26:12 Connect with Louis Smith
Connect with Louis Smith to learn more about eCommerce SEO🔗LinkedIn: https://www.linkedin.com/in/louis-smith-b968a5b5/  🔗X: https://x.com/Thenorthernboy1  🔗YouTube: https://www.youtube.com/@louisecommerceseosmith5828/  
#ecommerceseo #ecommercemarketing #seoforecommerce #seo #seostrategy
=============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How To Grow A Shopify Brand from Zero to 6-Figures in Just Six Months | Growth Boss EP 42 Teaser

Trying to grow your Shopify store but stuck at low sales?
It’s not just about launching more products. It’s about picking the right niche, building trust fast, and creating content that actually ranks.
In EP 42 of Growth Boss, eCommerce SEO expert Louis Smith shares how he helped a Shopify brand hit 6-figures in just six months. We talk about social proof that converts, SEO strategies that drive traffic fast, and why topical authority is beating domain authority in 2025.
Full episode drops tomorrow. Don’t miss it.
#ecommerceseo #ecommercemarketing #seoforecommerce #seo #seostrategy #growthboss #businesspodcast #marketingpodcast 
=============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How to Cut Your LinkedIn Ad Costs in Half | AJ Wilcox

Running LinkedIn ads shouldn’t mean burning through your budget. The key to cutting ad costs is understanding what truly drives performance: great creative, smart targeting, and the right strategy behind it all.
In this episode, AJ Wilcox shares how to cut your LinkedIn ad costs in half without sacrificing results. He breaks down the entire process: from campaign setup to choosing between static and video creatives, building stronger hooks, and leveraging AI for better targeting. AJ also reveals what the top 1% of LinkedIn advertisers do differently and the biggest lessons he's learned running the largest LinkedIn ad agency.
AJ Wilcox is the founder of B2Linked, a LinkedIn Ads agency that’s managed over $150M in ad spend for high-growth brands. He’s the host of the LinkedIn Ads Show and a trusted expert when it comes to getting real ROI from LinkedIn. With deep platform knowledge and battle-tested strategies, AJ helps businesses turn LinkedIn into a high-performing growth channel.
Timestamp:00:00 Intro  00:26 AJ Wilcox’s Background  01:09 Starting the Process to Cut Ad Costs in Half  02:03 Setting Up a LinkedIn Ad Campaign  07:38 Tips and Hacks for Producing Great LinkedIn Ad Creatives  10:23 Cost per Lead: Static Creatives vs. Video Creatives  11:45 Creative Strategies for LinkedIn Ads  14:54 Strong Hooks and Creative Ideas for LinkedIn Ads  17:34 What to Look Forward to in LinkedIn Ads  18:46 Using AI in LinkedIn Ads  20:13 Traits of the Top 1% of Successful LinkedIn Ad Clients  23:12 Lessons from Growing the Largest LinkedIn Advertising Agency  25:00 Connect with AJ Wilcox 
Connect with AJ Wilcox to learn more about LinkedIn Ads🔗LinkedIn: https://www.linkedin.com/in/wilcoxaj/  🔗 X: https://x.com/wilcoxaj/  🔗 Website: https://b2linked.com/  🔗 LinkedIn Ads Show: https://b2linked.com/podcast/  
#linkedinads #linkedinadvertising #linkedinadscampaign #linkedinmarketing #linkedin=============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How to Cut Your LinkedIn Ad Costs in Half | Growth Boss EP 41 Teaser

Spending too much on LinkedIn ads?
It’s not about bidding harder, it’s about better targeting, stronger creative, and smarter strategy.
In EP 41 of Growth Boss, LinkedIn Ads expert AJ Wilcox shares how to cut your ad costs in half without losing results. We talk about how to set up your campaigns the right way, what kind of creatives work best, and how to use AI to target the right people. AJ also shares what the best LinkedIn advertisers do differently.
Full episode drops tomorrow. Don’t miss it.
#linkedinads #linkedinadvertising #linkedinadscampaign #linkedinmarketing #linkedin #growthboss #businesspodcast #marketingpodcast
=============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/ 
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How To 45X Your Affiliate Program Revenue In 10 Months | Jamie I.F.

Affiliate marketing is one of the most powerful, low-risk ways to grow a business, but most programs barely scratch the surface of what’s possible. The best affiliate programs aren’t just about getting traffic; they’re about building long-term partnerships, aligning incentives, and creating systems that drive serious revenue. 
In this episode, Jamie I.F. breaks down what it really takes to scale an affiliate program. From setting the right commission structure and using ChatGPT-powered content to leveraging digital PR and forming meaningful sponsorships, this episode is packed with practical lessons SaaS and e-commerce businesses can apply today. We also cover overlooked tactics, common mistakes, and how to track what’s actually working.
Jamie I.F. is an expert in affiliate marketing and SEO who made over $1M from affiliate SEO by the age of 25. He now helps SaaS companies grow their MRR through high-leverage affiliate strategies. Jamie’s work is all about turning affiliate sales into sustainable business growth, and he’s built tools, systems, and a personal brand that reflect exactly that.
Timestamp:00:00 Intro00:26 Jamie I.F.’s Background01:11 Client and Affiliate Program Overview02:23 Strategies to Maximize Affiliate Revenue06:58 How to Measure Affiliate Link Results08:38 Using ChatGPT Listicles for Free Link Promotion10:20 The Human Side of Affiliate Marketing12:33 What to Do After Maximizing LTV and Setting the Right Commission14:44 Using Digital PR to Grow Affiliate Programs19:46 How to Scale with Affiliate Marketing24:31 Building Relationships Through Sponsorships27:01 An Overlooked Affiliate Marketing Strategy31:33 Why Building Newsletters to Sell Info Can Backfire33:19 Paying Affiliates for Newsletter Mentions37:09 Key Ingredients of a Successful Affiliate Program39:45 Connect with Jamie I.F.
Connect with Jamie I.F. to learn more about Affiliate Marketing🔗X: https://x.com/jamie_if/ 🔗 LinkedIn: https://www.linkedin.com/in/jamie-if/🔗 YouTube: https://www.youtube.com/@jamieif 🔗 Affiliate Marketing Program: https://endorsely.com/ 🔗 Personal Blog: https://increasing.com/ 
#afilliatemarketing #affiliateprogram #affiliatemarketer #affiliateseo ##seo =============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How To 45X Your Affiliate Program Revenue In 10 Months | Growth Boss EP 40 Teaser

Want to grow your affiliate program without adding more risk?
It’s not just about adding links. It’s about building the right systems, incentives, and partnerships.
In EP 40 of Growth Boss, affiliate marketing expert Jamie I.F. shares how one SaaS client 45X’d their affiliate revenue in just 10 months. We talk ChatGPT listicles, commission strategies, PR plays, and the most overlooked tactics that actually move the needle.
Full episode drops tomorrow. Don’t miss it.
#afilliatemarketing #affiliateprogram #affiliatemarketer #affiliateseo ##seo #businesspodcast #marketingpodcast #growthboss #sarasota #florida
=============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/