Growth Boss

LLM Optimization: What's Real & What's B.S. | Gordon Meagher

AI search is already reshaping how people find answers. Large Language Models surface-synthesized results from across the web, which means showing up inside those responses matters as much as ranking on a traditional SERP. LLM optimization isn’t a fad; it is the next layer on top of solid SEO, and understanding how these systems choose sources is quickly becoming a competitive edge.
In this episode, Gordon Meagher talks about what LLM optimization really is, what the hype is, and how to make it work for your business. We get into how prompts differ from keywords, which queries trigger live web lookups, and why Bing and Google data still drive most AI answers. Gordon shares practical on-page tactics like entity grounding and clear definitions, how to adapt internal linking for AI systems, and where off-page efforts actually move the needle. We also talk about topical authority, tools, and workflows that help, and realistic ways to influence visibility in platforms like Perplexity without chasing distractions.
Gordon Meagher is the VP of SEO Strategy at uSERP, where he leads high-impact, data-driven SEO for SaaS and enterprise brands. He has over ten years of experience, previously serving as Head of SEO at Tailor Brands and Senior SEO Account Manager at Webpals Group. His background spans international SEO, link building at scale, and building content strategies that win in competitive global markets.
Timestamp:00:00 Introduction00:29 Gordon Meagher’s Background01:08 What Is LLM Optimization03:09 Does LLM Optimization Help You Show Up Across Multiple AI Platforms?07:59 Keyword Research in the Age of LLMs11:10 On-Page Optimization Strategies for LLMs13:13 Topical Authority and LLM Optimization16:26 LLM On-Page Optimization vs. Google On-Page Optimization19:48 Tools and Techniques for Effective LLM Optimization23:46 The Role of Internal Linking in LLM Optimization25:53 Off-Page Strategies and Brand Visibility29:09 Thoughts on Ranking in Perplexity32:23 Conclusion and Key Takeaways35:06 Connect with Gordon Meagher
Connect with Gordon Meagher to learn more about LLM Optimization🔗 Website: https://userp.io/  🔗 LinkedIn: https://www.linkedin.com/in/gordon-m-a1254642/  
#llmseo #llmoptimization #llmseostrategy #aiseo #seo
KeywordsLLM optimization, SEO strategies, content marketing, keyword research, on-page optimization, internal linking, off-page strategies, brand visibility, digital marketing, AI in SEO
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

LLM Optimization - What's Real & What's B.S. | Growth Boss EP 73 Teaser

Most marketers are guessing when it comes to AI search.
In this next episode, Gordon Meagher breaks down what LLM optimization actually is: what’s hype, what works, and how to earn visibility in ChatGPT, Gemini, and Perplexity.
→ The truth about prompts vs. keywords→ How to show up in AI-generated answers→ On-page and off-page tactics that matter now
The episode drops tomorrow. Turn on notifications so you don’t miss it.
#llmseo #llmoptimization #llmseostrategy #aiseo #seo #growthboss #marketing #business #marketingpodcast #businesspodcast #florida #usa
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🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    
 
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/

How Chahid Kari Became Hormozi’s #1 Affiliate | Chahid Kari

Affiliate marketing success stories are often framed as expensive ad campaigns or massive influencer pushes. But sometimes, strategy, timing, and execution matter far more than budget. In one of the most competitive affiliate challenges ever run, Chahid Kari proved exactly that, turning just $44 and 48 hours of focus into the #1 affiliate spot for Alex Hormozi’s book launch against 13 million competitors.
In this episode, Chahid breaks down exactly how he pulled it off. From creating a lead magnet his audience already wanted, to engineering a 10%+ CTR on Instagram stories, to running smart outreach through WhatsApp and email, he reveals the step-by-step funnel he built to drive thousands of signups almost overnight. Chahid also explains why he ignored the U.S. market, how a single content post brought in 100,000+ views and 4,000 clicks, and the crucial role that generosity and prior relationship-building played in securing an influencer boost. You’ll hear how skills, hard work, and the principle of “give first” translate into not just a leaderboard win, but new clients and long-term credibility.
Chahid Kari is the founder of CONQUER, where he helps VC-backed B2B SaaS founders raise money faster and scale smarter. He focuses on product metrics, cost-efficient growth channels, and brand storytelling that attracts investors. Beyond client work, Chahid has become known for his ability to engineer high-leverage campaigns, most notably when he captured the #1 affiliate spot in Hormozi’s global challenge with minimal spend.
Timestamp:00:00 Introduction00:30 Background of Chahid Kari01:08 How Chahid Became an Affiliate of Alex Hormozi04:14 Breakdown of Chahid’s Lead Magnet Process06:23 How to Achieve a 10% CTR09:14 Outreach Process10:53 Creating Content as an Affiliate15:41 Results from the Affiliate Process17:15 The Use of $44 in the Affiliate Process21:21 The Importance of Skills and Hard Work23:00 Overestimating Risks and Underestimating Opportunities24:33 Reward for Being the #1 Affiliate of Alex Hormozi25:35 Capitalizing Rewards into New Ventures27:29 Connect with Chahid Kari
Connect with Chahid Kari to learn more about Affiliate Marketing🔗 LinkedIn: https://www.linkedin.com/in/chahidkari/ 🔗 Website: https://www.conquermarket.com/
Keywordsaffiliate marketing, Chahid Kari, Alex Hormozi, digital marketing, lead generation, content creation, influencer marketing, business growth, personal branding, marketing strategies
#affiliatemarketing #alexhormozi #affiliatemarketingstrategy #affiliatemarketingtips #leadgeneration
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

$44 and 48 Hours: How Chahid Kari Became Hormozi’s #1 Affiliate | Growth Boss EP 72 Teaser

$44 in 48 hours to #1 out of 13,000,000 isn’t luck. It’s strategy.
Tomorrow on Growth Boss, Chahid Kari breaks down how he won Hormozi’s affiliate challenge with almost no ad spend.
→ Build a lead magnet your audience already wants→ Engineer 10%+ IG Stories CTR→ WhatsApp + email outreach that actually converts→ One post: 100k views & 4k clicks→ “Give first” to get influencer boosts→ Turn a leaderboard win into clients & credibility
If you want a repeatable playbook for affiliate wins, this is the episode to watch.
The episode drops tomorrow. Turn on notifications so you don’t miss it.
#affiliatemarketing #alexhormozi #affiliatemarketingstrategy #affiliatemarketingtips #leadgeneration #growthboss 
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🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    
 
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How To 10X Your Business In Less Than 2 Years | Dustin Hillis

Scaling a company doesn’t happen by chance. It takes choosing the right market, setting bold but clear goals, and building simple systems that a team can follow every day. With the right structure, what looks like massive growth becomes a repeatable process instead of a gamble.
In this episode, Dustin Hillis shares the exact steps to 10x your business in less than two years. He explains how to look at market potential, evaluate your own leadership capacity, and break big goals down into daily actions using OKRs. We cover smart approaches to marketing, branding, and financial strategy, plus how to use mergers and acquisitions without losing company culture. Dustin also shares why many private equity deals fail, why founders should lead the brand, and how to balance life and business so growth doesn’t come at the expense of family or health.
Dustin Hillis is an entrepreneur and business leader who’s helped grow companies in tech, healthcare, defense, and coaching. He’s the President and Chief Strategy Officer at Safe Space Global, co-founder of a $100M coaching firm, and former CEO of the Southwestern Family of Companies. Outside of business, he’s an author, former athlete, and family man.
Timestamp:00:00 Introduction00:23 Background of Dustin Hillis00:49 Beginning the Process of 10x-ing a Business02:58 Evaluating Market vs. Individual Potential and Capacity08:49 Financial and Legal Strategies for Expansion16:03 Maintaining Company Culture During Mergers18:10 Why Private Equity Firms Aren’t More Successful20:59 Confidence and Strategies in Business Growth from Repeated Experience22:56 Marketing: The Pillar of Business Success27:37 Keys to Great Branding: The Entrepreneur's Identity32:27 Advice to Younger Self: Lessons Learned35:08 Life Strategy: Balancing Work and Personal Life43:52 Connect with Dustin Hillis
Connect with Dustin Hillis to learn more about scaling business🔗 Website: https://dustinhillis.com/   🔗 LinkedIn: https://www.linkedin.com/in/dustinhillis/   🔗 Instagram: https://www.instagram.com/dustin_hillis/   🔗 Facebook: https://www.facebook.com/dustinhillis/   🔗 YouTube: https://www.youtube.com/@DustinHillis/   
Mentioned Resource: 02:31 Dustin’s Book - Capacity: Building Your Business Bigger Than You: https://www.amazon.com/Capacity-Building-Your-Business-Bigger-ebook/dp/B0FCG9SYH3  
03:27 StrengthsFinder 2.0: https://www.gallup.com/cliftonstrengths/en/254033/strengthsfinder.aspx 
07:29 Measure What Matters: OKRs: https://www.whatmatters.com/
Keywords10x growth, business strategy, capacity building, mergers and acquisitions, personal branding, life strategy, marketing strategy, financial strategy, company culture, leadership
#businessgrowth #businessstrategy #scalingbusiness #businessowner #entrepreneurship
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How To 10X Your Business In Less Than 2 Years | Growth Boss EP 71 Teaser

10x business growth is not luck. It is clear goals, simple systems, and smart moves.
Tomorrow on Growth Boss, Dustin Hillis shares how to 10x your business in less than two years.
→ Choose the right market and set bold targets→ Build executive capacity and the right team→ Smart marketing, branding, and financial strategy→ When to use mergers and acquisitions without killing culture→ Why founders should lead the brand→ How to grow fast without sacrificing family or health
If you want a repeatable plan for scale, this is the episode to watch.
The episode drops tomorrow. Turn on notifications so you don’t miss it.
#businessgrowth #businessstrategy #scalingbusiness #businessowner #entrepreneurship #growthboss #marketing #business #marketingpodcast #businesspodcast #florida #usa
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How to Replace Your Marketing with a Podcast in 90 Days | Ryan Sullivan

Podcasting has become one of the most effective ways for businesses to create content that builds trust, reaches new audiences, and fuels every other marketing channel. A single well-planned show can generate clips for social media, feed your email strategy, and boost your visibility on search, without the expense of an outside agency. For business owners, a podcast can replace much of the traditional marketing grind while creating a deeper connection with potential clients.
In this episode, Ryan R. Sullivan explains how to launch a podcast that drives real business results in just 90 days. He breaks down how to define the purpose of your show, pick the right format, and map content to your buyer’s journey. Ryan shares tips on generating episode ideas with AI, planning a full season, and handling production logistics. He also covers the importance of consistency, how to create engaging intros and outros, and the realistic timeline for seeing ROI from your podcast.
Ryan Sullivan is the founder of Podcast Principles, where he helps service-based businesses turn podcasts into their main marketing engine. Since 2020, his team has worked with more than 2,000 clients, producing content with over 15 million views and 500,000 podcast downloads. From editing and short clips to posting and promotion, Ryan’s approach makes content creation simple, repeatable, and profitable for business owners who want to grow their reach without adding more marketing headaches.
Timestamp:00:00 Introduction00:24 Background of Ryan Sullivan01:08 Beginning Process: Understanding the Purpose of Podcasting02:45 Difference Between Podcasting as a Business vs. Not for Business06:20 Podcast Formats That Work for Lawyers09:29 Podcast Topic Ideas: Life Insurance Podcast Example12:50 Next Steps After Choosing Podcast Topics and Format17:28 Process of Generating Podcast Topics19:15 Logistics of Podcast Production21:38 Crafting Effective Podcast Intros and Outros25:20 The Importance of Consistency in Podcasting26:27 How Long Does It Take for a Podcast to See Results28:29 Recording Process in Podcasting31:43 Cadence in Podcast Release33:00 Final Thoughts on Podcasting Success37:15 ROI Expectations from Podcasting as a Business Owner39:48 Connect with Ryan Sullivan
Mentioned Resources:08:48 Gossip without Prejudice Podcast: https://podcasts.apple.com/us/podcast/gossip-without-prejudice/id1784734909/  
Connect with Ryan Sullivan to learn more about Podcasting🔗 LinkedIn: https://www.linkedin.com/in/sullybop/   🔗 YouTube: https://www.youtube.com/@ryanrsullivan/   🔗 Podcast: https://open.spotify.com/show/5Oh8VSTu6cJu0sXph0NPMQ?si=924e153b68d940df/  
Keywordspodcasting, marketing, business growth, content creation, podcast strategy, audience engagement, niche podcasts, podcast formats, ROI, podcast production
#podcasting #podcaststrategy #podcasttips #podcastmarketing #podcast
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How to Replace Your Marketing with a Podcast in 90 Days | Growth Boss EP 70 Teaser

Podcasting can replace your marketing in 90 days.
Tomorrow on Growth Boss, Ryan Sullivan shares how to turn a podcast into a full funnel that drives leads and sales.
→ Pick the right format: interview, solo, or co-hosted→ Map episodes to the buyer journey so prospects move from aware to ready→ Use the 4-5-1 system: 4 episodes a month, 5 clips each, 1 social post per day→ Batch recording, weekly cadence, and simple workflows that last→ Real examples from law firms, finance, and service businesses→ How to be your own sponsor and track ROI the smart way
If you want a content system that wins clients while you work, this is the episode to watch.
The episode drops tomorrow. Turn on notifications so you don’t miss it.
#podcasting #podcaststrategy #podcasttips #podcastmarketing #podcast #business #businessgrowth #businessstrategy #marketing #marketingstrategy #businesspodcast #marketingpodcast #podcast #florida #usa
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How To Make Reddit and GEO Your Unfair Advantage | Danny Kirk

Reddit has quietly become one of the most influential corners of the internet. With millions of active communities and a reputation for authentic conversation, it’s where curious buyers go to research products, validate ideas, and share real experiences long before they ever reach a sales page. Now that Google and AI tools regularly surface Reddit threads in search results, a thoughtful presence there can give businesses a visibility edge that compounds over time.
In this episode, Danny Kirk shares how to turn Reddit and Generative Engine Optimization (GEO) into a powerful lead-generation engine. He breaks down how to find the right subreddits, engage with genuine comments, and build trust without getting flagged for promotion. You’ll hear how to decide between branded or pseudonymous accounts, craft posts that survive strict moderator rules, and combine cold email outreach with Reddit marketing so your brand shows up everywhere prospects are looking. 
Danny Kirk is a seasoned growth strategist who helps companies create a steady stream of qualified leads by combining cold email outreach with targeted Reddit marketing so AI tools naturally recommend their brand. Over the past 15 years, he has tested and refined a system that blends outbound and inbound tactics, delivering measurable results for more than 500 startups, small businesses, and established brands across multiple industries.
Timestamp:00:00 Introduction  00:23 Danny Kirk’s Background  00:54 Understanding Reddit  02:13 Finding Your Tribe on Reddit  03:46 Defining the Reddit Marketing Strategy  05:10 Generating Business on Reddit  06:17 Strategies on Reddit: Posting, Commenting, and Voting  07:51 Commenting vs. Posting on Reddit  09:41 Strategies for First-Time Reddit Users  11:45 Combining Cold Email with Reddit Marketing  13:13 Businesses That Do Well vs. Those That Don’t with Reddit Marketing  14:09 Tools for Effective Reddit Marketing  15:05 Final Thoughts on Reddit Marketing  16:02 Connect with Danny Kirk
Mentioned Sites:🔗 AI Peekaboo - https://www.aipeekaboo.com/  🔗 Subreddit Signals - https://www.subredditsignals.com/ 🔗 Mochi Social - https://www.mochisocial.com/  
Connect with Danny Kirk to learn more about GEO and Reddit Marketing🔗 LinkedIn: https://www.linkedin.com/in/danielpkirk/  🔗 Website: https://reddireach.com/  
#geo #generativeengineoptimization #redditmarketing #redditmarketingstrategy #seo
KeywordsReddit marketing, lead generation, cold email, digital marketing, social media strategy, online communities, engagement techniques, marketing tools, SEO, business growth, GEO
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How To Make Reddit and GEO Your Unfair Advantage | Growth Boss EP 69 Teaser

Reddit can be your unfair advantage when you pair it with GEO and smart outreach.
Tomorrow on Growth Boss, Danny Kirk shares:→ How to use Reddit marketing and GEO to spark inbound leads→ The right way to find your tribe and follow subreddit rules→ Commenting tactics that build trust and drive profile clicks→ When to use branded vs pseudonymous accounts→ How to combine cold email with Reddit for full-funnel results→ Tools to speed up research, posting, and compliance
If you want consistent leads without spam, this is the episode to watch.
The episode drops tomorrow. Turn on notifications so you don’t miss it.
#geo #generativeengineoptimization #redditmarketing #redditmarketingstrategy #seo #business #businessgrowth #businessstrategy #marketing #marketingstrategy #businesspodcast #marketingpodcast #podcast #florida #usa 
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/