Growth Boss

Most marketers are still copy-pasting between AI and their tools, acting as the middleman in a process that should already be running itself. The ones pulling ahead are not working harder. They are installing the right systems, connecting their tools directly to AI, and letting it do the work while they oversee the output. The difference between those two approaches is not talent. It is knowing what skills to install and how to use them.
In this episode, Corey Haines breaks down the marketing skills repo he built that went viral overnight and now has over 40 skills and counting. He covers what a skill actually is and why most people are thinking about it wrong, how to install Claude Code in your terminal without losing your mind, which skills deliver the biggest results right away, and how connecting your actual tools to AI removes you as the bottleneck entirely. Corey also shares the programmatic SEO skill that can build thousands of pages in minutes, the copywriting skill that never sounds like AI, and why he says he has gotten more done in the last six months than in the previous six years.
Corey Haines is a B2B SaaS marketer who spent seven years as a non-technical marketer before teaching himself to code at a two-week boot camp in someone's garage. He now runs Conversion Factory, a marketing agency where he tests and proves everything he builds, and is the creator of the open source marketing skills repo at marketing-skills.com and the founder of Magister, a hosted platform with all his marketing skills and tool integrations pre-built.
Timestamps00:00 Intro00:40 Background of Corey Haines03:21 What Are Claude Skills05:55 How To Start with Claude Skills09:11 How To Find and Install Claude Skills From the Marketplace10:21 How To Know Which Claude Skills To Use13:53 How To Learn How To Use a Claude Skill17:06 The Biggest Challenge When Getting Started with Claude Skills20:18 The Best Claude Skills To Start With22:45 The SEO Audit Skill That Found Ten Critical Errors on His Own Site23:10 The Copywriting Skill That Never Sounds Like AI24:59 What Programmatic SEO Is and Why It Matters27:59 How Long Does A Claude Skill Take to Create29:31 What Claude Skills Are Coming Next: SMS and Prospecting30:45 The Social Claude Skill 31:31 Connecting Your Tools Directly to AI and Removing Yourself as the Middleman34:11 How Much More Productive You’ll Be with Claude Skills34:56 Common Mistakes and Security Issues To Avoid40:02 Connect with Corey Haines
Connect with Corey Haines🔗 Website: https://www.corey.co/  🔗 X: https://x.com/coreyhainesco/  🔗 Marketing-Skills: https://marketing-skills.com/ 🔗 Conversion Factory: https://conversionfactory.co/ 
KeywordsClaude skills, marketing automation, AI marketing tools, programmatic SEO, Claude Code, marketing skills repo, agentic AI workflows, SEO audit, copywriting AI, B2B marketing
#claudeskills #aimarketing #aiworkflows #claudecode #marketingautomation
=============================🔔 Do you want to learn more about different growth marketing strategies?Increase Your Reach. Convert More. Grow Faster.Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Most marketers use AI as a chatbot.Corey Haines uses it as an entire marketing department.
He spent seven years as a non-technical marketer.
Then he taught himself to code in a stranger's garage over two weeks.
And then he built forty open source marketing skills for Claude that automate the work most marketers are still doing by hand.
Tomorrow on Growth Boss he breaks down exactly how.
→ The Claude skills stack that runs his entire marketing operation.→ The SEO audit that found ten critical errors on a site he was proud of.→ The copywriting skill that never sounds like AI.→ And how he removed himself as the middleman between AI and every tool he uses.
Drop a comment if you want the link the moment it goes live.
#claudeskills #aimarketing #aiworkflows #claudecode #growthboss
=============================🔔 Do you want to learn more about different growth marketing strategies?Increase Your Reach. Convert More. Grow Faster.Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Most app developers build their product first and figure out marketing later. That gap between building and distributing is exactly why most apps never break through. The founders who hit number one do not treat these as two separate things. They think about distribution from the first line of code and never stop iterating until the numbers prove something is working.
In this episode, Jibran Khalil breaks down how he built the number one app in the App Store, beating ChatGPT and Gemini, and generated 1.5 million downloads in just a few days with 2025 Wrapped. He covers why building for everyone guarantees you will reach no one, how he went from posting bedroom TikToks to running an army of UGC creators, and the exact process he uses to find the right creators before the big brands do. Jibran also shares how he built Lightreel, an AI tool that watches TikTok for you so you never have to spend hundreds of hours scrolling to figure out what is actually working.
Jibran Khalil has been building apps for over 10 years, starting in high school and going number one in health and fitness his sophomore year of college with My Workout Group. He has since built multiple top-charting apps and is now the founder of Lightreel, an AI-powered platform that helps founders find viral hooks, surface the right creators, and understand what is making content explode before their competitors do.
Timestamps:00:00 Intro00:32 Background of Jibran Khalil01:16 The Apps Created by Jibran That Hit Number One01:57 How The Process for Building Apps Has Transformed03:06 Where App Ideas Come From04:42 The Starting Steps and First Version06:01 How To Come Up With TikTok Content Ideas07:32 Brand Content vs UGC Creators08:24 How to Know If an App Is a Flop or Just Needs Time09:36 How Long To Give It Before You Evaluate11:20 When To Scale Your Creator Program12:32 Briefs and Scripts For Creators13:33 Where To Find the Best UGC Creators14:39 How AI Entered His Workflow17:07 What Is Lightreel and How It Was Built20:08 What the Data Shows Actually Makes Videos Go Viral20:58 How Lightreel Analyzes the Full Video Not Just the Hook21:30 The Three Things That Give Your App the Best Chance23:20 Other AI Tools in His Workflow24:04 Biggest Mistakes App Developers Make24:31 Where To Connect With Jibran Khalil24:56 Which Platforms Actually Convert and Which Go Viral
Connect with Jibran Khalil🔗 LinkedIn: https://www.linkedin.com/in/jibran-khalil/  🔗 X: https://x.com/Jibran_05/  🔗 Lightreel: https://lightreel.ai/  
Keywords app store marketing, UGC creators, TikTok viral strategy, app development, number one app store, Lightreel AI, viral hooks, consumer apps, organic growth, content distribution
#appmarketing #ugccreators #tiktokmarketing #viralcontent #appstore=============================🔔 Do you want to learn more about different growth marketing strategies?Increase Your Reach. Convert More. Grow Faster.Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

He knocked ChatGPT out of the number one spot.Nobody saw it coming.
Jibran Khalil has been building apps since high school.
His sophomore year of college he hit number one in health and fitness.
Then he did it again.And again.
Until 2025 Wrapped hit 1.5 million downloads in just a few days and knocked ChatGPT out of the top spot entirely.
Tomorrow on Growth Boss he breaks down exactly how.
→ Why building for everyone guarantees you reach no one.→ How he went from posting bedroom TikToks to running an army of UGC creators.→ And the AI tool he built that watches TikTok for you so you never have to figure out what is working on your own.
Drop a comment if you want the link the moment it goes live.
#appmarketing #ugccreators #tiktokmarketing #viralcontent #appstore #growthboss
=============================🔔 Do you want to learn more about different growth marketing strategies?Increase Your Reach. Convert More. Grow Faster.Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Most businesses try to scale by spending more on ads before they have the right message. They get people in the door once and never see them again. The businesses that actually grow are the ones that build a story worth following, show up consistently across multiple channels, and give customers a reason to come back before they even think about going somewhere else.
In this episode, Sanaya Mirpuri shares the multi-touchpoint strategy that took Park and Bark from zero to $500,000 in its second year. She breaks down why most brands make the mistake of selling features instead of building around a fear, how she used guerrilla marketing, Google ads, Facebook groups, branded vans, and email campaigns together to build a funnel that converts, and what finally got her customers to stop being one-time visitors and start becoming loyal regulars. Sanaya also covers how she pivoted her entire brand identity after the data told her the original messaging was not working, and why right now she is betting big on UGC content and a custom-built AI agent to handle customer service in her own voice.
Sanaya Mirpuri is the founder of Park and Bark, a mobile pet care company she started after a traumatic grooming experience with her dog Milo. A former product marketer turned software engineer, she brings a rare combination of technical skill, data-driven thinking, and brand obsession to building one of the most personality-driven businesses in the pet care space.
Timestamps:00:00 Intro00:31 Background of Sanaya Mirpuri01:10 How She Went From Tech to Pet Care02:26 What Is a Multi-Touchpoint Strategy03:45 How Many Touch Points Does It Actually Take04:23 Where To Start: Messaging and Story Before Anything Else08:49 How She Knew It Was Time To Pivot Her Messaging10:44 How To Refine Your Brand When You Are Already In Business13:48 Building the Multi-Touchpoint Funnel Step by Step16:52 How To Choose Which Touch Points To Start With19:23 How The Strategy Has Evolved Into Year Three21:42 Grassroots Marketing22:58 The Biggest Marketing Mistakes Business Owners Make24:50 What To Do If You Do Not Have a Clear Brand Story26:48 Where Sanaya Is Spending Most of Her Marketing Time Now27:49 What Is UGC and How To Use It29:47 How She Uses AI in Her Marketing Strategy31:21 Build Around a Fear, Not a Feature33:19 Connect with Sanaya Mirpuri
Connect with Sanaya Mirpuri 🔗 Website: www.parkandbark.com 🔗 Instagram: https://www.instagram.com/ssmirpuri/  🔗 LinkedIn: https://www.linkedin.com/in/sanayamirpuri/  🔗 TikTok: https://www.tiktok.com/@sanaya_m/  
Keywords multi-touchpoint marketing, brand storytelling, guerrilla marketing, mobile pet care, UGC strategy, customer retention, email marketing, Facebook ads, obsession-worthy brand, scaling a service business
#multitouchpointmarketing #brandstrategy #smallbusinessgrowth #marketingstrategy #growthboss 
=============================🔔 Do you want to learn more about different growth marketing strategies?Increase Your Reach. Convert More. Grow Faster.Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Her dog got hurt.She turned it into a $500K business.
Sanaya Mirpuri did not start Park and Bark because it was a good market opportunity.
She started it because something went wrong and nobody was fixing it.
That story became her message.That message became her brand.And that brand took her to half a million dollars in her second year.
Tomorrow on Growth Boss she breaks down the exact multi-touchpoint strategy that made it happen.
→ How she built a funnel from guerrilla marketing, Google ads, Facebook groups, and branded vans.→ Why she scrapped her entire brand identity after the data told her it was not working.→ And the one thing she says most businesses get completely backwards before they ever spend a dollar on ads.
Drop a comment if you want the link the moment it goes live.
#multitouchpointmarketing #brandstrategy #smallbusinessgrowth #marketingstrategy #growthboss 
🔔 Do you want to learn more about different growth marketing strategies?Increase Your Reach. Convert More. Grow Faster.Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Most businesses try to automate the wrong things in the wrong order. They throw AI at a broken process, get bad results, and blame the technology. The real problem is skipping the two steps that make automation actually work: knowing exactly what you are doing and fixing it before you hand it off to AI. The businesses that get this right are running leaner, moving faster, and buying back hours every week without hiring a single person.
In this episode, Corey Ganim breaks down the AOA framework, the exact three step process he uses to help operators build their first AI employee in 30 days. He covers how to set up Claude Cowork from scratch, the three context files that make AI a hundred times more effective immediately, how to turn repetitive business processes into skills that run on autopilot, and the plugin that does pre-call research so you never have to prep for a sales meeting again. Corey also shares how one audit found an operations head spending two hours every Saturday manually building a PowerPoint that a $42 tool could have been doing automatically the whole time.
Corey Ganim is a former IBM professional turned Amazon seller who did 16 million in lifetime revenue before pivoting full time into AI systems. He now helps operators doing 500K to 5 million a year install an AI operating system so they can stop hiring to solve growth problems and start using AI to run core parts of their business instead.
Timestamps: 00:00 Intro00:33 Background of Corey Ganim02:28 What Is an AI Employee in the Day to Day03:42 What Is Claude Cowork and How It Works04:27 The AOA Framework Explained07:21 Where To Start: Building Your First AI Employee09:24 What Type of Work To Start With10:41 The Three Context Files That Make Cowork Effective13:56 Global Instructions and How They Work14:11 Connecting Your Tools to Claude Cowork16:15 How Claude Audits Your Business and Finds Automation Opportunities17:27 What a Skill Is and How To Build One20:02 Connecting Claude with Social Media Platforms22:08 Important Notes after Setting Up Skills24:11 The Skills That Work Really Well27:49 How Accurate Is Claude Cowork29:50 What Does Not Work Well With AI32:00 The Optimize Step Most People Skip33:52 How Corey Works With Clients35:43 Biggest Challenges When Implementing AI Employees36:41 Real Results: 8 Hours a Month Bought Back for $4239:35 Final Key Takeaways and AOA Recap40:40 Connect with Corey Ganim
Mentioned Resources:Claude Cowork Clearly Explained (easy beginner setup guide) by Corey Ganim https://youtu.be/cGLMsglDZ8E?si=AZYaS4NjZG6wDxB9 
Connect with Corey Ganim 🔗 Podcast: https://podcasts.apple.com/us/podcast/build-with-ai/id1689819329  🔗 YouTube: https://www.youtube.com/@coreyganim  🔗 Email: corey@returnmytime.com
Keywords:AI employees, Claude Cowork, AOA framework, business automation, AI workflows, skills and plugins, AI operating system, business process optimization, AI agents, automation strategy
#aiemployees #claudecowork #businessautomation #aiworkflows #aoaframework=============================🔔 Do you want to learn more about different growth marketing strategies?Increase Your Reach. Convert More. Grow Faster.Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/    

What if your next hire never slept, never complained, and never missed a deadline?
That is not a hypothetical.
That is what Corey Ganim has been building for operators doing 500K to 5 million a year.
And tomorrow on Growth Boss he breaks down exactly how.
The episode covers:→ The three step AOA framework that makes automation actually work→ The three context files that make AI a hundred times more effective immediately→ How to turn repetitive business processes into skills that run on autopilot→ And the audit that found one operations head wasting two hours every Saturday on something a $42 tool could have been doing the whole time
This is not about adding AI to your business.
It is about building something that runs without you.
The next episode is dropping soon. Subscribe now so you don’t miss it!
#aiemployees #claudecowork #businessautomation #aiworkflows #aoaframework #growthboss 
=============================🔔 Do you want to learn more about different growth marketing strategies?Increase Your Reach. Convert More. Grow Faster.Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Most businesses spend thousands attracting leads they never follow up with. They chase viral content, run expensive ads, and build email lists they never email. Meanwhile, the leads that were ready to buy chose a competitor who stayed top of mind. The gap between generating leads and closing sales almost always comes down to one thing: a system that follows up consistently until the customer is ready.
In this episode, Brad Smith breaks down exactly how to build that system using AI and follow-up marketing. He covers why AI fails without a system in place first, how one YouTube video can generate 90 pieces of content, the rule of 24 touch points on three platforms, and how retargeting warm audiences for pennies on the dollar quietly compounds into real revenue. Brad also shares how a jewelry brand cut its ad spend in half and went from $20,000 to $120,000 in monthly sales in eight months by simply following up with the people already in their ecosystem.
Brad Smith is the founder of Automation Links, a marketing agency with over 10 years in business and more than 3,000 brands served. He has built a YouTube channel to over 100,000 subscribers through pure education and has helped businesses across industries build the systems, content, and follow-up sequences that turn cold audiences into loyal customers.
Timestamps:00:00 Intro00:36 Background of Brad Smith01:12 Where To Start: AI or Follow-Up First02:29 Building the Foundation Before You Add AI03:52 Where AI Fits Into the System04:59 Best AI Tools for This Process05:49 Human Touch Element with the use of AI07:54 Where the Pillar Content Should Live09:10 Reviewing and Editing AI Output09:54 What Makes Up the 90 Pieces of Content11:20 How This Turns Leads Into Sales13:16 How To Start If You Are Camera Shy14:24 What To Do If You Do Not Want To Be on Video15:28 The 24 Touch Points on 3 Platforms Rule17:28 Which Platforms You Should Be On19:09 Using AI for Copywriting and Sales Language20:48 The Follow-Up System That Closes Sales23:31 Which AI Tools Brad Uses and Why23:55 Individualized Follow-Up Strategies25:35 Engaging on Social Media to Build Relationships27:37 Retargeting Warm Traffic for a Few Dollars a Day30:40 What Type of Ads To Run and Where To Send People33:23 Real Results: Jewelry Brand Goes From $20K to $120K a Month36:01 The Best Content in Follow up Emails38:18 CRM, Prompts, and Final Recommendations39:50 Connect with Brad Smith
Mentioned Resources:2:57 A Thousand True Fans: https://www.amazon.com/1000-True-Fans-Kellys-Simple-ebook/dp/B01N9P9O4G/ 
Connect with Brad Smith🔗 Website: https://automationlinks.com/  🔗 YouTube: https://www.youtube.com/@brad-smith/  
KeywordsAI follow-up marketing, lead conversion, content marketing system, email marketing automation, retargeting ads, CRM strategy, YouTube content strategy, AI copywriting, pillar content, lead nurturing
#aimarketing #followupmarketing #leadconversion #contentmarketing #emailmarketing=============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/ 

99.9% of people who visit your website will never buy.
Most businesses do absolutely nothing about it.
No follow up.No system.No second chance.
They just let them walk away and hope they come back.
They never do.
Tomorrow on Growth Boss, Brad Smith breaks down the exact system that fixes this.
→ One video that turns into 90 pieces of content.→ 24 touch points across 3 platforms.→ And a follow up framework that turns forgotten leads into paying customers.
This is not about working harder.It is about building something that works while you sleep.
Drop a comment if you want the link the moment it goes live.
#aimarketing #followupmarketing #leadconversion #contentmarketing #emailmarketing #growthboss
=============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/
Stay connected. 
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/