Growth Boss

How User-Focused Design Increased Customer Retention by 70% | Goodness Adebayo

Designing for users means putting their needs, behaviors, and goals at the center of every decision you make. It’s not just about clean layouts or trendy visuals; it’s about creating experiences that feel intuitive, useful, and built for real people. When you design with empathy and clarity, you create stronger connections, build trust, and increase retention. In today’s digital world, user-focused design is no longer optional. It’s the foundation for lasting success.
In this episode, Goodness Adebayo shares how one of her campaigns led to a 70% increase in customer retention by focusing on data, user behavior, and thoughtful personalization. She walks through her design process, from data collection to image selection, and highlights the common traits she sees in the top 1% of successful client projects. Whether you're working on a full website revamp or just want to improve conversion rates, this conversation has practical takeaways you can use right away.
Goodness Adebayo is a UX Designer and founder of “Mentorship with Goodness,” where she helps aspiring designers build standout portfolios and launch their careers. She’s worked with global clients, spoken at events like Google IO, and is known for creating digital experiences that balance user needs with business goals.
Timestamp:00:00 Intro00:27 Goodness Adebayo’s Background00:49 Starting Point for a New Campaign01:40 Case Study: Boosting Customer Retention by 70%04:29 How to Personalize the Customer Experience05:20 Data Collection Before the Design Process06:10 Key Data Points for Creating a Better Website Experience07:36 Choosing the Right Images for Your Website08:43 What the Top 1% of Clients Had in Common09:34 Connect with Goodness Adebayo
Connect with Goodness Adebayo to learn more about UI/UX🔗 LinkedIn: https://www.linkedin.com/in/adebayo-goodness-oyindamola/  🔗 YouTube: https://www.youtube.com/@goodnessoyidamola/videos  🔗 Instagram: https://www.instagram.com/goodnessoyindamola_/  🔗 Portfolio: https://goodnessadebayo.framer.website/  
#userdesign #ux #landingpagedesign #ui #uxui
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How User-focused Design Increased Customer Retention by 70% | Growth Boss EP 39 Teaser

Want to increase customer retention on your site?
It starts with designing for real people, not just clean layouts or trendy visuals.
In EP 39 of Growth Boss, UX designer Goodness Adebayo shares how one of her client campaigns boosted customer retention by 70% using data, behavior insights, and thoughtful personalization. We break down how to collect the right data, choose the right images, and what the top 1% of clients are doing differently.
Full episode drops tomorrow. Don’t miss it.
#userdesign #ux #landingpagedesign #ui #uxui #marketingpodcast #businesspodcast #growthboss #sarasota #florida
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

How to Master SEO: Link Building, AI, and Avoiding Top Mistakes | Craig Campbell

Mastering SEO in today’s landscape takes more than just knowing keywords. It’s about understanding links, user behavior, and how AI is changing the game. Whether you're a seasoned SEO or just getting started, having the right mindset and strategy is key.
In this episode, Craig Campbell breaks down the core elements of a successful SEO campaign. He shares his approach to launching fast-moving projects, building links that actually move the needle, and using CTR and AI strategies to stay ahead. You’ll also learn how to avoid the top SEO mistakes he sees most often and how to use tools like Koala Writer, Surfer SEO, and Quillbot to streamline your process.
Craig Campbell is a Glasgow-based SEO expert with 22+ years of experience. He built his career by testing strategies, running agencies and affiliate sites, and sharing his results openly. Today, Craig teaches SEO through training, public speaking, and his popular YouTube channel. He’s spoken at global conferences like Chiang Mai SEO and BrightonSEO, and continues to help marketers and business owners get real results from search.
Timestamp:
00:00 Intro
00:23 Craig Campbell’s Background
01:01 Mindset of a Successful SEO
04:45 How Craig Quickly Launched His Own Project
06:49 Link Building Philosophy
11:04 Inner Page Link Building Strategy
12:23 Parasite SEO
14:18 Best CTR Strategies
20:12 Creative Ways to Use AI in SEO
24:22 How to Rank Better in AI Algorithms
27:43 Top SEO Mistakes
33:47 Favorite SEO Tools
37:33 Best SEO Conferences in 2025
43:00 Connect with Craig Campbell
 
Mentioned Tools:
24:47 Koala Writer - https://koala.sh/ 
25:06 Quillbot - https://quillbot.com/ 
25:13 Grammarly - https://app.grammarly.com/ 
33:47 Surfer SEO - https://surferseo.com/ 
33:49 Page Optimizer PRO - https://www.pageoptimizer.pro/ 
 
Connect with Craig Campbell to learn more about SEO
🔗 LinkedIn: https://uk.linkedin.com/in/craigcampbell0302 
🔗 Website: https://www.craigcampbellseo.com/about-me/ 
🔗 YouTube: https://www.youtube.com/@CraigcampbellseoUk 
🔗 Facebook: https://www.facebook.com/craigcampbellseo/ 
🔗 TikTok: https://www.tiktok.com/@craigcampbellseo/ 
 
#seo #seostrategy #searchengineoptimization #seotips #seo2025
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🔔 Do you want to learn more about different growth marketing strategies? 
Increase Your Reach. Convert More. Grow Faster. 
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid 
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 
🔗 Website: https://gerrid.com/ 
🔗 Podcast Website: https://growthboss.tv/ 
🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How to Master SEO: Link Building, AI, and Avoiding Top Mistakes | Growth Boss EP 38 Teaser

If your SEO campaigns aren’t getting results, you might be making one of the common mistakes Craig Campbell sees every day.
In EP 38 of Growth Boss, Craig Campbell shares how he starts fast SEO projects, builds links that actually help rankings, and uses tools like Koala Writer and Surfer SEO to save time. We also talk about how to improve click-through rates, how AI is changing search, and what most people still get wrong about SEO.
Full episode drops tomorrow. Don’t miss it!
....
For simple, real-world SEO and business tips that work, follow @iamgerrid.
#seo #seostrategy #searchengineoptimization #seotips #seo2025 #marketingpodcast #businesspodcast #growthboss #sarasotapodcast #floridapodcast
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How To Free Up 40 Hours A Month As An Entrepreneur | Kasim Aslam

Freeing up time as an entrepreneur isn’t just about delegation—it’s about setting up the right systems, hiring the right people, and knowing what truly moves the needle. If you’re feeling stuck in the day-to-day, this episode will help you reclaim your time and focus on what matters most.
In this episode, Kasim Aslam shares how to free up 40 hours a month by building accountability within the team, improving delegation, and hiring top talent. He breaks down the difference between tasks and projects, explains where to find A-players, and reveals what separates the top 1% of businesses from the rest. Kasim also talks about the biggest mistakes entrepreneurs make when trying to free up their time and how to avoid them.
Kasim Aslam is an entrepreneur, author, and founder of Solutions 8, one of the top-ranked Google Ads agencies, which he successfully exited in 2022. He has built multiple 7- and 8-figure businesses, co-authored You vs Google, and co-hosts the Perpetual Traffic podcast. He’s also the creator of ParetoTalent, a recruiting agency for executive assistants, and co-founder of The Driven Mastermind, a community for top entrepreneurs.
Timestamp:00:00 Intro00:25 Kasim Aslam’s Background01:12 Common Misunderstandings Business Owners Have When They Start Freeing Up Their Time08:06 Tasks vs. Projects10:25 How To Improve Team Accountability15:47 How To Find Top Talent26:14 Where To Find Top Talent30:22 Main Role as a CEO and Business Owner33:54 What the Top 1% of Businesses Have in Common36:33 What Prevented Kasim from Expanding His Business41:29 How To Plan for the Year44:25 Connect with Kasim Aslam
Mentioned Resources:05:31 You vs. Google https://www.amazon.com/You-vs-Google-Unauthorized-Guide/dp/B0BW38DCKV  41:58 Habiting.com https://www.habiting.com/  43:29 The One Thing https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776  
Connect with Kasim Aslam to learn more about Entrepreneurship🔗 YouTube: https://www.youtube.com/@KasimAslam  🔗 All Links: https://kasim.me/  
#entrepreneurship #entrepreneur #entrepreneurtips #delegationtips #smartdelegation 
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How To Free Up 40 Hours A Month As An Entrepreneur | Growth Boss EP 37 Teaser

Trying to free up time as an entrepreneur? 
It’s not just about delegation. 
It’s about systems, team accountability, and hiring the right people.
In EP 37 of Growth Boss, Kasim Aslam shares how he frees up 40 hours a month by shifting from doing to leading. We talk about how to improve delegation, where to find A-players, and the big mistake most entrepreneurs make when trying to buy back their time.
Full episode drops tomorrow. Don’t miss it!
For simple, real-world SEO and business tips that work, follow @iamgerrid.
#entrepreneurship #entrepreneur #entrepreneurtips #delagationtips #smartdelegation #marketingpodcast #businesspodcast #sarasotapodcast #floridapodcast 
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How To Build A Successful SEO Business In 2025 | Nathan Gotch

Building a successful SEO business in 2025 isn’t just about rankings—it’s about getting real results, attracting the right clients, and growing in a changing industry. Whether you're starting fresh or looking to scale, having the right systems in place is key.
In this episode, Nathan Gotch shares how he went from running an SEO agency to building a training business. He talks about what’s changed in SEO, why he shifted his business model, and the best ways to get clients today. Nathan also breaks down what makes a great agency owner and what it really takes to succeed.
Nathan Gotch is an SEO expert with over 10 years of experience helping businesses grow online. He’s the founder of Gotch SEO Academy, a leading SEO training program, and the CEO of Rankability, a tool that helps agencies improve their content. Nathan is also the author of The SEO Entrepreneur and has been featured on sites like Semrush and Ahrefs. His strategies have helped many businesses increase their website traffic and grow.
Timestamp:00:00 Intro00:26 Nathan Gotch’s Background01:02 Life Before SEO08:33 Transition from an SEO Agency to SEO Training12:46 What Prompted Nathan Gotch to Explore Other Opportunities in SEO18:49 Why He Switched from the Launch Model30:10 How Starting an SEO Business Has Changed Over Time39:39 The Best Client Acquisition Tactics in 202544:29 Core Attributes of a Successful Agency Owner50:26 Connect with Nathan Gotch
Connect with Nathan Gotch to learn more about SEO🔗 Website: https://nathangotch.com/  🔗 LinkedIn: https://www.linkedin.com/in/nathangotch/  🔗 YouTube: https://www.youtube.com/@nathangotch  🔗 X: https://x.com/nathangotch/ 
#seo #seoagency #seobusiness #seoagencyprocess #searchengineoptimization 
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How To Build A Successful SEO Business In 2025 | Growth Boss EP 36 Teaser

Starting or scaling an SEO business in 2025? It’s not just about rankings anymore.
In EP 36 of Growth Boss, Nathan Gotch shares how he built a successful SEO training brand after running an agency. We talk about client acquisition, what makes a great agency owner, and how the game is changing.
Full episode drops Thursday. Don't miss it!
....
For simple, real-world SEO and business tips that work, follow @iamgerrid.
#seo #seoagency #seobusiness #seoagencyprocess #searchengineoptimization #marketingpodcast #businesspodcast #sarasotapodcast #floridapodcast
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

How To Win In SEO In 2025 | Jaume Ros

Winning in SEO in 2025 means keeping up with changes, using smart strategies, and focusing on what really helps your business grow. It’s not just about ranking high on Google but about building trust and authority that lasts.
In this episode, Jaume Ros talks about the biggest changes in SEO and how to stay ahead. We cover backlinks, digital PR, programmatic SEO, and how AI is shaping search. Jaume also shares tips on personal branding, link-building strategies that actually work, and why brand trust matters more than ever.
Jaume Ros is an SEO expert and software developer creating Clicks.so, a budget-friendly SEO tool. He has been in the industry for over eight years and has helped thousands of people through his YouTube channel. His goal is to make SEO easier and more accessible for everyone.
Timestamp:00:00 Intro00:27 Jaume Ros’ Background00:57 The Most Enjoyable Aspect of SEO & the Best Path for Newcomers02:21 How SEO Has Changed Today04:39 Will Backlinks Become More Important as Mass-Generated Pages Increase?05:18 Effective Link-Building Strategies07:42 Is Digital PR Still Important?08:25 Building a Personal Brand in SEO10:02 Programmatic SEO Strategies11:45 Are Links Necessary to Grow a Website?12:45 How to Build Positive Brand Signals14:45 LLM SEO Tactics17:32 Rank & Rent Strategies19:42 What Jaume Is Most Excited About in SEO This Year20:35 Connect with Jaume Ros
Connect with Jaume Ros to learn more about SEO🔗 YouTube: https://www.youtube.com/c/jaumeros  🔗X: https://x.com/jaumeros6/  🔗 Clicks.so: https://www.clicks.so/ 
#seo #seostrategy #seotips #searchengineoptimization #seo2025
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/ 

How To Win In SEO In 2025 | Growth Boss EP 35 Teaser

SEO in 2025 isn’t just about ranking. It’s about building trust, staying ahead of AI, and creating strategies that actually grow your business.
In EP 35 of Growth Boss, Jaume Ros breaks down what’s working in SEO now and what to expect next. We talk backlinks, programmatic SEO, personal branding, and why brand signals matter more than ever.
The full episode drops Thursday. Don’t miss it.
For no-fluff SEO and business insights, follow @iamgerrid.
#seo #seostrategy #seotips #searchengineoptimization #seo2025 #businesspodcast #marketingpodcast =============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/