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Episodes
Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
Most business owners want media coverage, but few know how to get it.
In the EP 29 of Growth Boss, Emmy-winning news anchor Kerry Barrett reveals how to land your first media feature—without a PR team. She shares how to craft the perfect pitch, follow up effectively, and build an on-camera presence that gets noticed. Plus, she breaks down how media exposure can boost your credibility and drive real business growth.
The new episode drops on Thursday. Don’t miss it!
#publicrelations #pr #prstrategy #publicrelationtips #earnedmedia =============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/
Thursday Mar 20, 2025
Thursday Mar 20, 2025
Growing a newsletter to 100,000 subscribers takes more than just running Facebook ads. It requires the right strategy, messaging, and landing page optimization. A well-crafted campaign can turn visitors into engaged subscribers and drive long-term growth.
In this episode, Andy Austin breaks down the exact steps to grow a newsletter using Facebook ads. He shares real examples of high-converting landing pages, the best ad formats, and how to lower your cost per lead. You’ll also learn whether you need assets, how to optimize your campaign, and the typical conversion rate. If you’re looking to increase your subscriber base profitably, this episode is packed with insights you can use.
Andy Austin has helped clients drive $20M in profits through Facebook ads and has worked with newsletters to grow them to over 100,000 subscribers profitably. He partners with fast-growing consumer brands to scale their businesses using proven Facebook ad strategies and insights from behavioral science, backed by experience managing over 100 accounts and $10M+ in ad spend.
Timestamp:
00:00 Intro
00:27 Andy Austin’s Background
00:53 Starting Point to Grow to 100,000 Subscribers
02:45 Example Situation: How to Grow a Newsletter
05:30 Assets Needed to Effectively Promote
10:38 Next Steps After Setting Up a Newsletter
11:17 Example of an Effective Landing Page
16:40 Typical Conversion Rate of an Effective Landing Page
17:55 Number of Subscribers from the Landing Page
19:00 Next Steps After the Landing Page
21:54 Best Formats for Ad Campaigns
24:05 How to Do Targeting on Facebook Ads
30:13 Average Cost Per Lead
31:22 Other Things Business Owners Need to Know to Run a Successful Campaign
32:39 Connect with Andy Austin
Mentioned Tools
06:03 Beehiiv https://www.beehiiv.com/
06:13 Kit https://kit.com/
08:26 HypeFury https://hypefury.com/
32:01 SparkLoop https://sparkloop.app/
Connect with Andy Austin to learn more about Facebook Ads and Newsletters
🔗 X: https://x.com/andyaustinads
🔗 LinkedIn: https://www.linkedin.com/in/andyaustinadsora/
🔗 Website: https://adsora.com/
#newslettergrowth #newsletterstrategy #facebookads #facebookadvertising #fbads
=============================
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/
Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
Most newsletters struggle to grow, even with paid ads.
But with the right strategy, you can scale to 100,000 subscribers—profitably.
In EP 28 of Growth Boss, Andy Austin breaks down how to use Facebook ads to grow your newsletter. He shares real examples of high-converting landing pages, the best ad formats, and how to lower your cost per lead. If you want to scale your subscriber base, this episode is packed with insights you can use.
The new episode drops on Thursday. Don’t miss it!
#newslettergrowth #facebookads #newsletterstrategy #fbads #digitalmarketing #growthmarketing #floridapodcast #podcast
=============================
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
Thursday Mar 13, 2025
Thursday Mar 13, 2025
A solid SEO and link-building strategy helps your site rank higher, build trust, and bring in more business. But should you build links with an in-house team or hire an agency? Making the right choice can save you time, money, and effort.
In this episode, Alex Gopshtein breaks down the differences between in-house and agency link building. He shares what businesses should consider before deciding, plus tips for hiring the right team. Alex also talks about anchor text, link velocity, and the latest SEO trends to help you get better results from your website.
Alex Gopshtein is the co-founder of Pitchbox, a link-building and digital PR platform trusted by marketers worldwide. With a background in software development, he focuses on helping businesses scale their outreach and improve their SEO. Alex is known for building smart, efficient tools that make link building easier and more effective.
Timestamp:
00:00 Intro
00:29 Alex Gopshtein’s Background
01:27 How to Decide Between In-House and Agency Link Building
11:58 Keys to Success for In-House Link Building
16:04 Offering Company Shares for In-House Link Builders
21:25 Keys to Hiring the Right Link Building Agency
26:21 Anchor Text Strategy
29:56 Link Velocity Strategy
33:46 How SearchGPT Impacts SEO
39:21 SEO and Link Building Trends in 2025
49:34 Connect with Alex Gopshtein
Mentioned Tools:
29:22 Ahrefs https://ahrefs.com/
Connect with Alex Gopshtein to learn more about Link Building
🔗 LinkedIn: https://www.linkedin.com/in/alexgop
🔗 Website: https://pitchbox.com/
#linkbuilding #linkbuildingstrategy #linkbuildingagency #backlinks #seo
=============================
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/
Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
Most businesses know they need backlinks to rank higher on Google. But should you build links in-house or hire an agency?
The right choice can save you time, money, and a whole lot of headaches.
In EP 27 of Growth Boss, Alex Gopshtein breaks down the pros and cons of in-house vs. agency link building. He shares what businesses should consider before deciding, plus key strategies for anchor text, link velocity, and scaling outreach the right way. If you're serious about SEO, this episode is a must-listen.
The new episode drops on Thursday. Don’t miss it!
#linkbuilding #linkbuildingstrategy #linkbuildingagency #backlinks #seo
=============================
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
Thursday Mar 06, 2025
Thursday Mar 06, 2025
Scaling your eCommerce business requires more than just great products. It’s about getting the right customers at the right time. Smart top-of-funnel campaigns on Google Shopping and YouTube Ads can drive serious growth by bringing in new customers before they’re even searching for your brand. But without the right strategy, you’ll end up wasting ad spend with little return.
In this episode, Kris Beltins breaks down the key strategies for launching and scaling top-of-funnel campaigns that drive real conversions. He shares insights on product feed optimization, keyword targeting, and how to maximize ROAS with non-branded Google Shopping and YouTube Ads. Kris also covers Performance Max campaigns and budget for the ads.
Kris Beltins is a paid media expert who has managed over $20M in ad spend, generating more than $200M in revenue for DTC brands. He created the “50/30/20 Google Ads Framework,” which helps brands scale by separating branded and non-branded campaigns and testing new approaches. His data-driven strategies are designed to unlock real growth and take eCommerce brands to the next level.
Timestamp:
00:00 Intro
00:27 Kris Beltins’ Background
01:25 Top-of-Funnel Experience
03:22 Fundamentals of Starting a Campaign
04:33 Must-Haves for Great Results
05:29 Google Ads Basics
06:24 Product Feed Optimization in Google Ads
07:23 The Impact of Feed Optimization
08:24 Tips for Optimizing Google Shopping Campaigns
11:07 Using Lifestyle Images for eCommerce Brands
11:57 Setting Up the Campaign
13:12 How to Create a Successful PMax Campaign
16:16 Next Steps After Setup
18:00 Keyword Targeting Strategies
19:52 ROAS from Top-of-Funnel Campaigns
20:57 Leveraging Lifetime Value for Scaling
22:04 Should You Bid on Competitors?
23:14 Other Strategies for Successful Campaigns
24:46 Time Spent on an Average Campaign
26:58 What’s Working Now on YouTube Ads for D2C Brands
28:23 ROAS: YouTube vs. Meta
29:21 Best Starting Budget for YouTube Ads
30:12 Repurposing Meta Ads for YouTube Ads
30:59 YouTube Ads Profitability Breakdown
31:38 Other Secrets to Succeeding with YouTube Ads
32:05 Insights from the Top 1% of Successful Clients
33:23 Connect with Kris Beltins
Connect with Kris Beltins to learn more about Google Shopping Ads and YouTube Ads
🔗 LinkedIn: https://www.linkedin.com/in/ecomkristaps/
#paidads #googleads #youtubeads #googleshoppingads #paidadvertising
=============================
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
Most brands focus on scaling bottom-of-funnel campaigns. But, the real growth happens at the top.
If you’re only targeting people already searching for your product, you’re leaving money on the table. In EP 26 of Growth Boss, Kris Beltins shares how to scale with top-of-funnel Google Shopping and YouTube Ads. He breaks down product feed optimization, keyword targeting, and how to maximize ROAS with non-branded campaigns. Plus, he dives into Performance Max campaigns and how to budget effectively.
This episode drops on Thursday. Don’t miss it!
#paidads #googleads #youtubeads #googleshoppingads #paidadvertising
=============================
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
Thursday Feb 27, 2025
Thursday Feb 27, 2025
Scaling your business doesn’t always mean working harder, it’s about working smarter. Many business owners struggle with management, delegation, and building efficient processes, which holds them back from real growth. When you focus on optimizing your team and streamlining your workflow, you can achieve more by actually doing less.
In this episode, Mads Singers breaks down the key principles of effective management and how to 5X your business. He shares why most entrepreneurs struggle with delegation, the importance of clear processes, and the best resources that can help drive faster results. Mads also covers how to create a winning sales and marketing routine, establish team accountability, and hire the best people to help scale your business sustainably.
Mads Singers is a management coach with over 12 years of experience helping business owners optimize their teams for growth. He has worked with businesses across SEO, eCommerce, agencies, and SaaS, helping them build high-performing teams that scale efficiently. With experience working with both startups and major corporations like Shell and Coca-Cola, Mads specializes in teaching business owners how to manage people effectively and get real results.
Timestamp:
00:00 Intro
00:27 Mads Singers’s Background
01:02 Why Do Many People Struggle With Management?
04:32 First Steps To 5X Business By Doing Less
12:17 Replicating Tasks Through Processes
14:59 Niching Down
16:26 Next Steps To 5X Business By Doing Less
19:32 Best Books About Management and Leadership
21:35 Establishing Sales and Marketing Routine For Business Owners
23:45 How To Manage Team Accountability
28:41 Providing Incentives To The Team
32:42 Best Books For Communication and Understanding The Team
33:08 How To Hire The Best People For The Team
Connect with Mads Singers to learn more about Effective People Management
🔗 LinkedIn: https://linkedin.com/in/madssingers
🔗 Website: https://madssingers.com/
#peoplemanagement #managementconsulting #managementtips #management #businessgrowth
=============================
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/
Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
Most business owners think scaling means working harder.
But what if the secret to 5X growth is actually doing less?
In EP 25 of Growth Boss, Mads Singers shares why effective management—not more work—is the key to real business growth. He breaks down the biggest delegation mistakes, how to create clear processes, and the sales and marketing routines that actually move the needle. If you’re ready to build a high-performing team and scale sustainably, this one’s for you.
The new episode drops on Thursday. Don’t miss it!
#peoplemanagement #managementconsulting #managementtips #management #businessgrowth
=============================
Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
Thursday Feb 20, 2025
Thursday Feb 20, 2025
Great website copywriting isn’t just about writing well. It’s about understanding your audience, setting clear goals, and building a strategy that makes people take action. The best copy doesn’t just share information; it gets results.
In this episode, Defne Gencler talks about why writing is only 10% of copywriting and what makes up the other 90%. She shares how to create strong value propositions, set the right goals, and adjust your strategy based on your audience. Whether you’re writing a homepage or starting from scratch, Defne gives tips you can use right away to improve your copy.
Defne Gencler is an experienced copywriter who helps businesses grow through great content. She’s worked with all kinds of companies, from tech startups to non-profits, and achieved big results like tripling event signups and increasing conversions by 70%. Her clients love her clear, no-nonsense approach and her ability to deliver work that actually works.
Timestamp:
00:00 Intro
00:30 Defne Gencler’s Background
01:12 Keys to Success: Shifting From Corporate to Starting Your Own Agency
02:44 Why Copywriting Is Only 10% Writing
03:34 What Is Strategy in Copywriting
04:23 Good vs. Bad Goals in Copywriting
05:14 Examples of Good Goals in Website Copy
09:58 Good vs. Bad Value Proposition
10:57 Unique Value Proposition as a Copywriter
12:59 Creating Video Content to Get Leads
14:15 How to Identify Your Ideal Client
17:28 How Do Competitors Play a Role in Copywriting
18:46 How Does Sophistication Affect Strategy
21:51 Copywriting Process for an Unfamiliar Audience
23:06 Copywriting First Steps
26:52 Don’t Do SEO on the Homepage
27:31 Top 1% of Successful Clients
28:59 Other Critical Components in the Copywriting Process
29:44 Connect with Defne Gencler
Mentioned Tools
24:54 Octopus: https://octopus.do/
Connect with Defne Gencler to learn more about Website Copywriting
🔗 LinkedIn: https://www.linkedin.com/in/defnegencler/
🔗 Website: https://laurelleaf.co/
#copywritingprocess #copywritingtips #copywritingstrategy #websitecopywriting #copywriting
=============================
🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to MrGrowthBoss channel: https://www.youtube.com/@iamgerrid/
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/